Marketing Content Lead

Hybrid in Ocala, FL, Clymer Farner Barley (CFB) is bringing on a Marketing Content Lead to create strategic, brand-aligned content for the AEC industry. In this role, you’ll help transform technical details into clear communications for a range of audiences, partnering across marketing, business development, leadership, and technical teams. You’ll also own the flow of content from discovery to publication, supporting visibility, recruiting, thought leadership, client engagement, and pursuit materials.

What you’ll deliver

• Develop engaging, strategic content across multiple platforms and audience types.
• Write and manage website copy, blog articles, case studies, project descriptions, recruitment materials, email campaigns, and marketing collateral.
• Interview technical staff and project teams to gather project information and story opportunities.
• Ensure content aligns with CFB’s brand standards, messaging, and visual identity.
• Adapt writing style and messaging based on audience, platform, and communication goals.
• Develop, schedule, and manage social media content across multiple platforms.
• Support brand awareness, recruiting, thought leadership, and client engagement through content.
• Support website updates and digital content management.

Digital visibility and content quality

• Research and apply SEO and AEO best practices to improve digital visibility and performance.
• Use AI-assisted tools to support content development while maintaining brand voice and quality standards.
• Monitor social engagement and support online reputation management.

Proposals and pursuit support

• Support development of RFQs, RFPs, proposals, qualifications packages, and other pursuit materials.
• Collaborate with marketing, business development, and technical teams to develop strategic, client-focused messaging.
• Prepare, edit, proofread, and format marketing and technical documents for accuracy, consistency, and quality.
• Assist with presentations, graphics, infographics, and other visual communication materials as needed.

Visual consistency across marketing and proposals

• Support graphic design, layout, and visual presentation of marketing, proposal, and client-facing materials.
• Develop polished, visually consistent marketing pieces across digital and print platforms.
• Help maintain consistent branding, formatting, and visual identity across all marketing and pursuit deliverables.

What you bring

• Minimum 2 years of experience in marketing, communications, proposal coordination, content development, or related roles within the AEC industry or professional services environment.
• Excellent writing, editing, proofreading, organizational, and communication skills.
• Strong creative and technical writing abilities.
• Ability to translate complex technical information into clear, concise, and engaging communications.
• Strong collaboration skills and ability to work across technical, marketing, business development, and leadership teams.

Tools and platforms you may use

• AI-assisted tools, SEO, AEO, Canva, Adobe Creative Suite
• Content management systems, social media platforms, analytics

Preferred background

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred; equivalent experience considered.
• Experience with proposal development and pursuit marketing in the AEC industry.
• Graphic design experience or strong visual communication and layout skills preferred.
• Experience with content management systems, social media platforms, and digital marketing best practices including SEO, AEO, and analytics.
• Experience with design platforms including Canva and Adobe Creative Suite preferred.