Marketing Communications Specialist

Brown University Health is seeking a Marketing Communications Specialist to support internal and external positioning across assigned affiliates, service lines, and partners. Working under general supervision of the Marketing Manager, you will help shape marketing direction through market research, plan development and execution, integrated multi-channel campaigns, and measurement of marketing effectiveness.

What you’ll do

• Coordinate and implement market research to identify customer needs and interests across assigned affiliates and services, including focus groups, market and competitor analyses, telephone or online consumer surveys, and online research.
• Recommend operational adjustments to improve the effectiveness of programs and services being marketed.
• Translate market research findings into promotional and marketing goals, tactics, and planning.
• Develop marketing plans for assigned affiliates, partners, departments, and/or service lines, proactively supporting marketing priorities.
• Oversee and coordinate marketing activities and tactics, including internal and external communications strategies, program development, and physician outreach and promotion strategies.
• Present or assist with presenting interim findings and final marketing plans to gather input and approvals from senior leadership and relevant clinical, executive, and Board stakeholders, as assigned.
• Create integrated campaign strategies aligned with organizational goals, audience insights, and brand positioning.
• Define campaign objectives, key messages, target audiences, success metrics, and timelines.
• Select and coordinate marketing channels to maximize reach and impact, including digital, email, social, paid media, print, and events.
• Build comprehensive campaign plans and briefs to guide internal teams and external partners.
• Coordinate end-to-end campaign execution to keep messaging and creative consistent across channels.
• Collaborate cross-functionally with creative, web, digital marketing, content, communications, and public relations/external affairs teams to deliver integrated campaigns.
• Work with a project manager to build production schedules, manage approvals, and ensure timely launch and execution.
• Ensure campaign components meet brand standards, regulatory requirements, and quality expectations.
• Establish KPIs connected to brand and digital metrics, and healthcare outcomes such as patient engagement, appointment requests, referrals, and service line growth.
• Monitor campaign performance across channels, adjust tactics to improve results, and analyze data to evaluate effectiveness, ROI, and audience engagement.
• Prepare performance reports, recommendations, and formal assessments of marketing tactics, including client satisfaction with plan and results.
• Capture learnings and best practices from campaigns to inform future planning.
• Develop and manage campaign budgets to support efficient use of resources.
• Stay current on emerging marketing channels, tools, and trends that can improve campaign effectiveness.
• Prepare regular progress reports on specified marketing goals, priorities, and campaigns for distribution or presentation to key internal and external audiences.
• Maintain ongoing contact with assigned affiliates, partners, and service lines to gather updates on client activities, achievements, and plans, supporting information sharing for quality improvement and program development.
• Participate in educational activities to keep technical skills current and stay abreast of changes, regulations, and legislation affecting healthcare.
• Maintain knowledge of market trends and market data that can guide targeting, content accuracy, and value to clients.
• Perform other duties as assigned.

Skills and qualifications

• Bachelor’s degree in marketing, communications, or a related field is required; advanced study is desired.
• Knowledge of marketing and communications principles, tools, and techniques, with a proven track record in developing effective marketing/promotional plans, implementing related tactics, and completing basic market research.
• Minimum 2 years of related experience (2 to 4 years preferred), ideally in brand and/or services marketing and preferably in a complex healthcare environment.
• Demonstrated experience in marketing and communications planning, market research, and multi-channel campaign development and execution, including independent management of multiple assignments and timelines.
• Strong oral and written communication skills, including presentation experience.
• Functional supervision on a project basis, including directing work within project scope, providing guidance, and input for performance evaluation.

Tools and technologies

• Microsoft 365
• Google Analytics
• Google Data Studio
• SEO
• Social media
• Email marketing

Role details

• Location: Providence, RI (onsite) at BHCS 15 LaSalle Square, 15 LaSalle Square, Providence, Rhode Island 02903
• Schedule: Monday through Friday, 8:30am to 5:00pm (day shift), 8 hours per day
• Driving required: Yes
• Salary range: USD 67,724.80 to 111,716.80 per year