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Whirlpool

KitchenAid Global Marketing Senior Analyst

Whirlpool
Benton Harbor, MI $58k - $116k/yr Full time Posted 1d ago
Manager Marketing Brand Management Campaign Management Cross-Functional Global Marketing Marketing Analytics Marketing Strategy Partner Management Product Marketing Reporting and Analytics
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Job Description

Support global marketing strategy and asset development for the KitchenAid stand mixer business, partnering across product and regional teams in Benton Harbor.

Responsibilities

  • Assist in the strategic and creative development of KitchenAid Mixing Category workstreams
  • Own select product launches (final scope determined during onboarding)
  • Develop and distribute Global Playbooks and Packaging for regional implementation
  • Manage agencies across all asset development, including timelines, budget, and deliverables, from creative ideation through launch and completion
  • Collaborate with stakeholders across the business, including product marketing, global consumer design, Insights Team, and regional partners
  • Report into the Senior Manager, with day-to-day dotted-line collaboration with the Stand Mixing Brand Manager
  • Travel 5-10% of the time, including potential international travel

Requirements

  • Bachelor’s degree
  • 3+ years of experience managing marketing budgets and multiple projects simultaneously
  • 3+ years of experience with agency management and social asset development

Preferred Skills and Experiences

  • Strong attention to detail and follow-through
  • Strong communication skills (written and oral)
  • Ability to ask strong questions, process information quickly, and work conceptually
  • Problem-solving capability and ability to make strategic decisions
  • Ability to influence and lead others, including outside the marketing function
  • Experience using data and trends to generate insights and translate them into marketing strategies
  • Existing small appliance knowledge or willingness to learn

Compensation

  • USD 58,050 - 116,100 per year
  • Annual Bonus

Benefits

  • Generous benefits package
  • Whirlpool employee discount
  • Fitness and educational reimbursement programs
  • Kitchenettes
  • Recently renovated office space in Saint Joseph/Benton Harbor locations
  • Free coffee
  • Biking and walking trails
  • Access to The Eddy - Early Childhood Center (availability dependent; additional costs required)

Ways of Working

  • Always On Flexibility: autonomy to manage personal, family, and outside-of-work commitments as needed
  • Two-Week Work from Anywhere: minimum of one-week increments for a total of two weeks per year
  • Sabbatical: four weeks paid leave after every five years of service

Location: Benton Harbor, MI (onsite)

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