Email Marketing Specialist

RecPro is hiring an Email Marketing Specialist in Bristol, IN to manage end-to-end email and SMS campaign strategy, execution, and optimization for its e-commerce platform.

Responsibilities

• Plan, build, and schedule recurring promotional email newsletters, product launch emails, seasonal sales campaigns, and SMS broadcasts.
• Design, test, and optimize automated email journeys, including Welcome series, Abandoned Cart/Browse, Post-Purchase, Win-back, and Re-engagement flows.
• Write conversion-focused email copy and collaborate with graphics tools, designers, or creative support to produce visually strong layouts aligned with RecPro’s product line.
• Maintain list hygiene and segment customer databases based on purchasing behavior and engagement to deliver tailored lifecycle communications.
• Oversee inbox placement and domain reputation, enforce list hygiene best practices, and ensure full compliance with CAN-SPAM and TCPA requirements.
• Run ongoing optimization tests across subject lines, send times, preview text, layout formats, and call-to-action (CTA) buttons to improve Open, CTR, and Conversion performance.
• Track core KPIs (Revenue, CTR, Open Rate, Unsubscribes), provide weekly/monthly reporting, and share actionable recommendations with leadership.

Requirements

• Minimum 2+ years of hands-on email marketing experience, ideally within e-commerce or retail.
• Strong working knowledge of major e-commerce email service providers, including Klaviyo, Mailchimp, ActiveCampaign, or similar platforms.
• Basic HTML/CSS knowledge for email troubleshooting.
• Experience with e-commerce platforms such as Shopify, BigCommerce, or Magento is a strong plus.
• Direct-to-consumer copywriting strengths for engagement and conversion.
• Basic photo editing and graphic layout skills using Adobe Suite or Canva.
• Comfort using Google Analytics and ESP reporting dashboards to interpret performance and guide campaign changes.
• High attention to detail, strong time management, and a proactive approach to problem-solving.

Technologies

• Klaviyo
• Mailchimp
• ActiveCampaign
• HTML
• CSS
• Shopify
• BigCommerce
• Magento
• Adobe Suite
• Canva
• Google Analytics

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

• Job type: Full-time
• Pay: USD $20.00 per hour
• Work location: In person
• Location: Bristol, IN