Director, Social and Content Marketing - Overwatch

The Director, Social and Content Marketing for Overwatch will shape and execute the global social, content, editorial, and creator vision, partnering across marketing and regional teams to drive integrated franchise growth, engagement, and ongoing player connection.

Location and Role Details

• Location: Irvine, CA (onsite)
• Salary Range: USD 136,880 - 253,260 per year
• Experience Level: 7+ years

Responsibilities

• Define and continuously evolve a long-term global strategy for social, content, and community to support sustainable franchise growth, engagement, and worldwide player connection.
• Lead multi-functional teams across social, editorial, influencer, and community disciplines, ensuring alignment, high performance, and clear accountability for outcomes.
• Present strategies, insights, and recommendations to executive stakeholders to influence franchise marketing priorities and long-term growth.
• Partner with Brand, Product Marketing, Comms, and regional teams to develop and execute cohesive go-to-market strategies across all social and content channels.
• Own performance and KPI programs by establishing measurement frameworks, tracking performance across platforms and campaigns, and using insights to optimize engagement, audience growth, and marketing impact.
• Oversee agency and external partner relationships to ensure high-quality execution, strategic alignment, and efficient delivery across initiatives.
• Own and allocate marketing budgets, prioritizing investment across campaigns, creators, and platforms to maximize return and support strategic business objectives.
• Define and oversee tentpole campaign strategy by leading major franchise marketing moments across social and content channels to drive global engagement.
• Ensure social, content, and community strategies are fully integrated into live service rhythms to support live ops excellence and ongoing player engagement.
• Strengthen cross-franchise collaboration by partnering with social and content leaders across franchises to share insights, scale best practices, and improve operational efficiency and alignment.
• Apply player-first insights using community feedback, behavioral data, and cultural signals to inform content strategies and influence cross-functional marketing and product decisions.
• Serve as a subject matter expert for community, creator, and social strategies, influencing business and product decisions through player-informed insights and market understanding.

Requirements

• 12 years of experience in social or influencer marketing at an agency or in-house within Gaming, Entertainment, or Consumer Tech industries, with a minimum of 7 years of direct supervisory experience.
• Proven ability to build brand-defining social and influencer strategies that resonate culturally and create broad fandom.
• Track record of leading high-impact, innovative social and digital campaigns.
• Experience operating within, or collaborating with, large-scale organizations and driving outcomes across multiple stakeholders and creative or strategic marketing functions.
• Familiarity with the gaming industry and a genuine passion for gaming.
• Experience managing multi-layered reporting structures across multiple disciplines.
• Comfort representing work and function with senior management and executive leadership.
• Strong interest in digital, social, and influencer marketing, including staying current on the latest platforms and technologies and identifying opportunities for strategic brand involvement.
• Deep knowledge of social media platforms, tools, and best practices for content creation, engagement, and community building.
• Ability to think creatively and use cultural trends and social moments to help a brand stand out.
• Fluency in both creative and analytical aspects of digital marketing, with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools.

Tools and Technologies

• Sprinklr
• Native platform analytics tools

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, and disability insurance.
• 401(k) with Company match, tuition reimbursement, and charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, and parental leave.
• Mental health and wellbeing programs, fitness programs, free and discounted games, and other voluntary benefits such as supplemental life & disability, legal service, ID protection, rental insurance, and more.
• Relocation assistance may be available if geographic relocation is required for the job.

Rewards

• Comprehensive benefits are available subject to eligibility requirements. Learn more via https://www.benefitsforeveryworld.com/.
• In the U.S., the standard base pay range for this role is $136,880.00 - $253,260.00 Annual. Final compensation is based on factors including relevant experience, performance, and work location.