Director of Marketing and Development

Hood River Post Acute offers a competitive annual salary range of $65,000 to $85,000, onsite in Hood River, Oregon, along with essential benefits. This leadership role directs marketing and public relations programs to support census growth, program awareness, and community outreach, while collaborating across departments to advance resident-focused communications.

Benefits

• Dental insurance
• Health insurance
• Paid time off

Compensation and location: $65,000 - $85,000 per year in Hood River, OR (onsite).

Responsibilities

• Maintain current contact information for resident care staff; plan, develop, implement, evaluate, and direct marketing and public relations programs to grow census and keep the community informed about the facility, its programs, services, and practices.
• Develop and update written policies for the release of information about residents, staff, and the facility in compliance with privacy rules and regulations.
• Support department directors in marketing and PR policy development, fostering cross-department collaboration to highlight each staff member's role in marketing efforts.
• Review and update marketing and PR policies and procedures on an annual basis.
• Assist in creating, implementing, and tracking customer satisfaction surveys.
• Explain information release policies to employees, residents, family members, visitors, and government agencies as needed.
• Ensure accurate and descriptive public information materials describing the facility and its services.
• Ensure staff adherence to information release policies.
• Coordinate internal communications through bulletin boards, newsletters, meetings, and informational packets.
• Schedule and participate in departmental meetings related to marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain regular liaison with families, residents, and community leaders; engage with civic groups to support charitable activities on behalf of the facility.
• Interface with news media when new programs or promotions are launched that benefit the facility and the community.
• Keep the Administrator informed about media coverage that could impact the facility or relevant regulations.
• During emergencies, establish a public relations area to ensure accurate information release within policy guidelines.
• Assist in planning, conducting, and scheduling in-service training related to marketing and public relations programs.
• Foster an atmosphere of warmth and calm throughout the facility, supporting resident well-being.
• Follow ergonomics and safety guidelines to prevent work-related injuries.
• Prepare and manage the departmental operating budget for Administrator approval and allocate resources accordingly.
• Participate on facility committees as directed by the Administrator.
• Maintain confidentiality of resident care information and report any unauthorized disclosure.
• Interpret resident rights to residents, families, and staff as appropriate.

Requirements

• Bachelor’s degree from an accredited college or university required, or 5 years of marketing/public relations experience in a healthcare setting in lieu of the degree.
• Minimum 1 year of experience in marketing or public relations within a healthcare or skilled nursing facility environment.
• Ability to read and interpret general business materials, write reports and procedures, and effectively present information to managers and staff.
• Ability to apply quantitative concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Strong problem-solving skills with the ability to handle varied, nonstandardized scenarios; interpret diverse instructions.
• Proficiency in Microsoft Suite products (certified or demonstrated competence).

Technologies

• Microsoft Suite

Work Environment and Requirements

Onsite work in Hood River, Oregon. The role involves standard office duties with occasional physical demands related to desk-based work and routine lifting up to 25 pounds.