Director of Marketing and Communications

Lead integrated marketing and communications strategy at Pittsburgh Mercy in a Pittsburgh, PA onsite role.

Responsibilities

• Develop, implement, and evaluate integrated strategies across marketing, communications, branding, and public relations to support organizational growth, stakeholder engagement, and strategic priorities.
• Advise executive leadership on communications, change management, reputation management, and business development initiatives.
• Ensure marketing and communications efforts align with Pittsburgh Mercy’s mission, vision, values, strategic objectives, and brand standards.
• Direct departmental operations, including strategic planning, budget development and oversight, performance measurement, and staff development.
• Plan and execute communications for organizational transformation, including mergers, acquisitions, restructuring, and other major change activities.
• Increase visibility and strengthen reputation through community engagement, strategic partnerships, sponsorships, speaking opportunities, and thought leadership initiatives.
• Act as a thought leader by educating leaders and stakeholders on emerging trends, best practices, and innovative approaches in marketing, communications, brand management, and stakeholder engagement.
• Build and execute comprehensive marketing strategies across traditional, digital, social media, content marketing, and emerging communication channels to drive awareness and engagement.
• Oversee market research, website strategy, marketing analytics, branding initiatives, and creation of creative content, multimedia assets, and promotional materials.
• Drive marketing initiatives supporting organizational growth, referral development, market share expansion, and service line performance.
• Establish and monitor KPIs to evaluate marketing effectiveness, ROI, and overall campaign performance.
• Manage relationships with external agencies, media partners, consultants, and vendors.
• Evaluate, implement, and optimize marketing technologies and platforms, including automation, CRM integrations, digital tools, and emerging communication technologies.
• Lead internal, external, executive, and strategic communications to maintain consistent, accurate, and impactful messaging across stakeholder groups.
• Oversee media relations, executive communications, social media strategy, content development, and community engagement activities.
• Manage communication calendars, content planning, publication schedules, editorial standards, and channel governance processes.
• Serve as an organizational spokesperson and prepare executive and operational leaders for media interviews, public appearances, community presentations, and speaking engagements.
• Build and maintain relationships with media representatives, community organizations, providers, funders, government entities, and other key stakeholders.
• Collaborate with Human Resources, Operations, Development, and service line leaders to support colleague engagement, recruitment marketing, sponsorship initiatives, events, and organizational priorities.
• Provide consultative marketing and communications support to operational leaders to advance service line objectives and organizational goals.
• Review, approve, and maintain quality and consistency of executive speeches, media statements, press releases, publications, and organizational communications.
• Lead crisis communications planning, response, and reputation management strategies.
• Serve as the designated Public Information Officer during emergencies, critical incidents, and organizational crises.
• Develop and maintain communication protocols, messaging frameworks, and response procedures, including support for 24/7 emergency response needs.

Requirements

• Bachelor’s degree from an accredited college or university in Marketing, Public Relations, Journalism, Communications, or a related field (required).
• Master’s degree in marketing or an MBA (preferred).
• 7+ years of senior-level experience leading a team and operating a department covering marketing, public relations, communications, and media (preferably in healthcare).
• 5 years of digital marketing experience.
• Experience navigating complex matrixed organizations; experience with a corporate headquarters desired.
• Proficiency across marketing and communications including advertising and integrated campaigns, SEO and SEM, viral techniques, public and media relations, content creation, and leveraging social networks and mobile apps.
• Crisis management experience.
• Experience in website management.
• Financial and budget management skills.
• Exceptional interpersonal, verbal, and written communication, plus organizational and planning skills.
• Ability to build and sustain relationships with internal and external constituencies including media, board members, executive team, service line leaders, providers, and others.
• Government and/or public health policy experience is beneficial but not mandatory.
• Executive-level poise and skill set are mandatory.
• Act 33/34 and FBI clearances.
• Pre-Employment Drug Screen.
• Valid driver’s license.

Technologies

• SEO
• SEM
• CRM integrations
• Marketing automation platforms
• Marketing technologies
• Digital tools
• Mobile apps

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 403B with employer match
• Paid Time Off (PTO)
• Paid Holiday Days

Schedule

• Exempt
• Monday through Friday; some non-traditional business hours as needed.
• May require work beyond normal hours, weekends, and call back during emergency conditions.
• May be required to work shifts other than those originally hired.

Comprehensive benefit package starts day 1 of employment: Medical, Dental, Vision; Life Insurance, 403B with employer match; Paid Time Off (PTO); Paid Holiday Days; Plus more…