Digital Marketing Manager

Join Cain International in Los Angeles and help shape the digital presence of One Beverly Hills as it prepares for opening. This onsite role owns the day-to-day execution of social, website content, and CRM journeys, supported by a collaborative environment with senior stakeholders and external partners.

You will build a consistent, luxury-aligned visual identity across touchpoints, maintain campaign momentum end to end, and use performance insights to improve growth, engagement, and lead generation week over week.

What you’ll do

• Own One Beverly Hills’ social media channels (currently Instagram and LinkedIn), including executing strategy, scheduling, publishing, and community management as additional channels are added.
• Develop and maintain a rolling monthly content calendar across active platforms, planning at least four weeks ahead and gathering approvals in advance.
• Produce original content for social, including photography and short-form video (Reels, Stories, LinkedIn video), delivered to brief and deadline.
• Independently plan, shoot, edit, and publish content across channels, including photography, short-form video, and graphics.
• Self-direct on shoot days across Los Angeles and Beverly Hills.
• Maintain and grow a personal asset library to organize photography and video for use across social, website, and CRM.
• Continuously research competitor content and luxury brand benchmarks to keep outputs current and on-brand.
• Own content across digital touchpoints on the One Beverly Hills campus, including kiosks and other digital screens.
• Manage day-to-day website content via CMS, including landing pages, forms, and calls to action, coordinating with internal teams and external development partners as required.
• Write and update website copy, coordinating with relevant project teams to keep content aligned and current.
• Lead end-to-end execution of integrated digital marketing campaigns across website, microsites, CRM, social, paid media, events, and partner channels.
• Coordinate campaign content, creative assets, landing pages, and email communications to keep the experience consistent across touchpoints.
• Amplify PR and media coverage through owned digital channels.
• Review performance weekly across social growth and engagement, website analytics, CRM engagement, and channel KPIs, translating findings into optimization recommendations.
• Report monthly performance against engagement, lead generation, and business objectives.
• Support SEO strategy, SEM, and paid social initiatives, collaborating with agency partners to grow organic visibility and improve campaign performance.
• Support the Director of Customer Experience on broader GTM execution, including brand campaign rollouts and partner activations.
• Act as the internal ambassador for One Beverly Hills channels, maintaining relationships with cross-functional teams, Aman, Beverly Hilton, and retail and restaurant partners for content collaboration.
• Contribute to PR briefing documents and creative briefs as required.
• Develop event content strategies, attend events for live footage capture, and execute post-event strategy to maximize reach and impact.

What you’ll bring

• 3-5 years of experience in social media, content, or digital marketing, either at a brand or agency.
• Proven experience growing and running social channels, with examples of content performance and a portfolio.
• Expertise across Instagram and LinkedIn, plus working knowledge of TikTok, YouTube, and X.
• Understanding of platform algorithms, formats, and content best practice.
• Competence in short-form video: shooting, editing, and publishing Reels and Stories independently.
• Experience using scheduling and analytics tools such as Google Analytics, Later, Sprout Social, Hootsuite, or equivalent.
• Strong copywriting skills: captions, long-form posts, email subject lines, and website copy, with the ability to adapt tone across luxury hospitality, real estate, and lifestyle.
• Photo and video editing skills using Adobe Premiere Pro, Lightroom, CapCut, or equivalent.
• Familiarity with CRM and email marketing platforms, with Hubspot preferred.
• Experience managing website content through modern CMS platforms, preferably Contentful, or similar.
• Understanding of SEO best practices, content optimization, keyword strategy, and digital performance measurement.
• Experience executing integrated digital campaigns across owned, earned, and paid channels.
• Knowledge of luxury brand positioning and the content standards expected in this category.
• Self-motivated and organized, able to manage a content calendar and multiple deadlines.
• A genuine interest in luxury real estate, hotels, and travel.
• Excellent attention to detail and strong organizational skills.
• Confident communication with senior stakeholders and external agency partners.

Tools and skills

• Instagram, LinkedIn, TikTok, YouTube, X
• Google Analytics, Later, Sprout Social, Hootsuite
• Hubspot, Contentful
• Adobe Premiere Pro, Lightroom, CapCut, Adobe Creative Suite, Photoshop
• Canva; Microsoft Office (Excel, PowerPoint, Word)
• HTML; familiarity with content publishing workflows and digital accessibility standards

Education

• Bachelor’s degree in a relevant field.

Location and experience

• Los Angeles, CA (onsite)
• Minimum 3 years experience

How to apply

Email your CV and any relevant supporting documents to [email protected].