Digital Marketing and Lead Generation Manager

Responsibilities

• Manage campaigns, email outreach cadences, marketing automation, and CRM optimization to generate and nurture leads
• Maintain messaging consistency across all channels, aligned with the brand, ideal customer profile, and buyer personas
• Collaborate with the marketing agency and the CEO to shape strategic direction
• Plan and execute comprehensive digital marketing efforts, including content creation and distribution across social media, blogs, and other formats
• Develop sales and marketing collateral in partnership with the sales team
• Provide support for marketing and sales events
• Leverage ZoomInfo for data mining and HubSpot for campaign management targeting prospects and existing customers
• Lead opportunities through networking events to build UTG relationships and generate business
• Ensure rapid handoffs of qualified opportunities to the appropriate Sales team member to accelerate cycles and maintain engagement
• Respond promptly to inbound responses generated by outreach efforts

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Two to five years of experience in business development and digital marketing
• Willingness to have measurable results, such as leads generated, be visible
• Ability to stay ahead of digital marketing trends and leverage best-in-class tools
• Experience understanding how businesses operate and how marketing tools drive outcomes
• Working knowledge of The Challenger Sale framework and associated messaging approaches
• Prior experience in the technology industry
• Strong communication and collaboration skills, both internally and with external partners
• Comfort working in a fast-growing, scaling organization

Technologies

• ZoomInfo
• HubSpot

Benefits

• Stock ownership
• Above-market compensation
• Medical insurance
• Dental insurance
• 401K with employer match
• Significant opportunities for personal and professional growth