Content and Marketing Assistant

Cloth & Paper is seeking a Content and Marketing Assistant to support day-to-day marketing execution from its Henrico, VA office. In this full-time, in-person role, you will help create and publish on-brand content across social media and email, while also supporting the administrative flow that keeps marketing projects moving on schedule.

You will work closely with the Social Media Manager and Creative Lead to maintain consistent visual direction, assist with scheduling and engagement, and help ensure campaigns are ready to go with accurate tagging and quality checks.

Role focus

• Support social media and email marketing initiatives, including content production, scheduling, and publishing.
• Create and distribute polished, on-brand content across multiple platforms.
• Help keep marketing projects organized by supporting recurring activities and special projects as assigned.

Responsibilities

• Create visually compelling content for Cloth & Paper social platforms, including Instagram, Facebook, YouTube, TikTok, Pinterest, and others as needed.
• Plan, shoot, and edit polished, on-brand video content on a regular creation cadence.
• Appear in content, livestreams, and other on-camera opportunities as needed.
• Assist with scheduling and publishing social media content according to the content calendar and approved marketing strategy.
• Monitor social media comments, messages, and tagged content; engage in the brand voice and escalate customer service or sensitive issues to the appropriate team member.
• Assist with product tagging across social platforms in alignment with current marketing priorities and product availability.
• Assist with email marketing scheduling and support pre-send quality assurance as needed.
• Collaborate with the Social Media Manager and Creative Lead to ensure content aligns with the style guide and visual direction.
• Meet deadlines for submissions, scheduling, edits, revisions, and other assigned marketing tasks while maintaining accuracy and quality.
• Stay current on social media trends, platform updates, editing techniques, and best practices that support Cloth & Paper’s content and marketing efforts.
• Provide administrative support for recurring marketing activities, special projects, meetings, and team needs as assigned.
• Perform other tasks assigned by a supervisor or senior manager.

Requirements

• Ability to understand and execute instructions, written or verbal.
• Excellent organizational skills with strong ability to plan, prioritize, and meet deadlines in a fast-paced environment.
• Strong work ethic and attention to detail, with consistent, high-quality output completed ahead of or on schedule.
• Capability to review processes, identify roadblocks, propose solutions, and implement changes.
• Social media savvy with strong familiarity in particular with Instagram, YouTube, and TikTok, including ability to shoot, edit, and publish content.
• Proficiency with Klaviyo and Canva, plus social media scheduling applications.
• Ability to quickly turn around projects and incorporate feedback for revisions.
• Strong social media marketing, content creation, and visual design skills.
• Project management skills and attention to detail.
• High School diploma or educational equivalent.
• 2-4 years of experience managing large, high engagement, brand-driven social media channels.
• Copywriting skills and ability to capture brand voice across social channels.
• Experience working with content creators and writing clear creative briefs.
• Strong analytical skills and ability to adjust tactics based on data-driven insights.
• Creative mindset to develop new content directions for Cloth & Paper.
• Experience with Sprout, Hootsuite, Spredfast, or other social media management platforms.
• Inside knowledge of the planning community and a passion for planning (bonus).
• Comfortable with technology and reliable transportation to the Henrico, VA office.

Technologies

• Klaviyo
• Canva
• Sprout
• Hootsuite
• Spredfast

Location and work setup

• Henrico, VA 23228 (onsite/in-person)
• Remote work from home on designated days
• Full-time, in-office position and not fully remote or hybrid

Physical requirements & work environment

• Prolonged periods of sitting at a desk
• Frequent use of a computer and office equipment
• Occasionally lift and carry items up to 25 lbs
• Primarily in a temperature-controlled office setting

Compensation

• $45,000 - $50,000 per year

Application requirements

• Submit a portfolio or examples of previous content work, including work you have produced and examples featuring you on camera, with a portfolio link.