Area Admissions & Marketing Director

Join Cascades Healthcare as an Area Admissions & Marketing Director supporting three Nebraska communities: Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This onsite role brings together admissions leadership, community outreach, and regional relationship-building to help residents and families experience a smoother path from inquiry to move-in.

In this position, you will work across facilities to strengthen referral partnerships, grow census through targeted marketing initiatives, and coordinate closely with clinical teams to support appropriate placement. You will also create and manage marketing materials and help represent the communities at local events.

What You’ll Do

• Lead admissions from inquiry through move-in, ensuring a smooth experience for residents and families.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Grow and maintain census using outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams and screen candidates for appropriate placement with facility leadership.
• Host and support families through facility tours and service education, while representing the facility at community events and networking opportunities.
• Support brand awareness by creating and maintaining marketing materials and collaborating on advertising efforts.
• Monitor key metrics including admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete required documentation, including admission paperwork and accurate EMR updates, while maintaining confidentiality standards.
• Deliver excellent customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidance for Medicare, Medicaid, and Managed Care to support the admissions process.

What We’re Looking For

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred).
• 2+ years of experience in healthcare sales or marketing (preferred). Long-term care or skilled nursing experience strongly preferred.
• Strong communication and relationship-building skills, with a compassionate approach to working with families.
• Knowledge of medical terminology and insurance processes, including Medicare, Medicaid, and managed care (preferred).
• Proficiency with computers, Microsoft Office, Electronic Health Record (EHR), and CRM systems.
• Preferred experience with medical billing, data entry, and maintaining accurate records.
• Self-motivated and organized, able to manage multiple priorities independently.
• Ability to read, write, and communicate effectively in English.
• Physical requirements: ability to lift, push, or pull up to 50 lbs., and perform duties requiring adequate vision and hearing, with or without reasonable accommodation.
• Healthcare environment exposure: may be exposed to communicable illnesses and bodily fluids.

Tools You’ll Use

• Microsoft Office
• Electronic Health Record (EHR)
• CRM systems
• EMR

Benefits

• Competitive hourly pay based on experience
• 401(k) with company match
• Medical, dental, vision, and life insurance options
• Generous paid time off (PTO)