Area Admissions & Marketing Director

Cascades Healthcare is seeking an Area Admissions & Marketing Director to support three Nebraska communities: Cascades at Skyview, Hemingford Care Center, and Ponderosa Villa. This onsite role in Hemingford, NE leads admissions, marketing, and census development efforts across the region, coordinating closely with clinical teams to guide candidates from inquiry through move-in.

Role overview

In this position, you will oversee the full admissions experience for residents and families, while building referral relationships and executing marketing initiatives that strengthen referral flow and help grow census. You will also ensure accurate documentation and compliance throughout the process, supported by EMR workflows and internal quality expectations.

Key responsibilities

• Lead the admissions process from inquiry through move-in, supporting a smooth experience for residents and families.
• Build and maintain referral partnerships with hospitals, physicians, case managers, discharge planners, home health agencies, and community organizations.
• Grow and maintain census through outreach, relationship-building, and strategic marketing initiatives.
• Coordinate admissions with clinical teams and screen candidates for appropriate placement with facility leadership.
• Conduct facility tours, educate families on services, and represent the community at events and networking opportunities.
• Create and maintain marketing materials, supporting advertising efforts and brand awareness.
• Track admissions, discharges, referrals, inquiries, and census trends to identify growth opportunities.
• Complete admission paperwork, maintain accurate EMR documentation, and ensure compliance with confidentiality standards.
• Deliver excellent customer service through daily interactions, quality assurance rounds, and cross-department communication.
• Evaluate insurance coverage and reimbursement guidelines, including Medicare, Medicaid, and Managed Care, to support the admissions process.

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field (preferred).
• Two to three years of healthcare sales or marketing experience (preferred); long-term care or skilled nursing experience (strongly preferred).
• Strong communication, customer service, interpersonal, and relationship-building skills with a compassionate approach.
• Knowledge of medical terminology, insurance processes, Medicare, Medicaid, and managed care (preferred).
• Proficiency with computers, Microsoft Office, Electronic Health Record (EHR), and CRM systems.
• Experience with medical billing, data entry, and maintaining accurate records (preferred).
• Self-motivated, organized, and able to manage multiple priorities independently.
• Ability to read, write, and communicate effectively in English.
• Ability to lift, push, or pull up to 50 lbs., and perform duties requiring adequate vision and hearing, with or without reasonable accommodation.
• May be exposed to communicable illnesses and bodily fluids in a healthcare environment.

Technologies

• Microsoft Office
• Electronic Health Record (EHR)
• CRM systems
• EMR

Benefits

• Competitive hourly pay based on experience
• 401(k) with company match
• Medical, dental, vision, and life insurance options
• Generous paid time off (PTO)