Private Equity

Private Equity Marketing Jobs

3 jobs found

23d ago

Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Amazon Web Services, Inc. Arlington, VA

Arlington, VA

23d ago

$142k - $211k/yr Full time Manager Marketing Account Based Marketing

Apply Now

Job Description

This role leads the design and execution of account-based marketing strategies to accelerate AWS adoption within private equity, with a global scope across Tier 0/1 firms and their portfolio companies. It is an onsite position in Arlington, VA, offering a salary range of USD 142,000 to 211,200 per year and requiring at least nine years of professional marketing experience.

Responsibilities

Private equity firm level ABM strategy: design and implement ABM programs for Tier 0 and Tier 1 PE firms, including examples such as Blackstone, KKR, Francisco Partners, Permira, and Thoma Bravo; tailor messaging for Operating Partners, Investment Partners, and deal teams to match each firm’s investment thesis and portfolio priorities.
Portfolio company demand generation: craft targeted campaigns to grow AWS adoption across PE-backed portfolio companies, prioritizing Greenfield PortCos, early post-acquisition engagement, and industry-specific value opportunities across FSI, Healthcare and Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI and strategic playbook marketing: develop ABM motions aligned with the PE BD playbooks, covering GenAI adoption, VMware migrations, carve-outs, database modernization, and Technical Due Diligence support; produce content and campaigns that move portfolio companies from awareness to active adoption.
Executive engagement programs: plan and execute high-touch activities including PE-specific Executive Briefing Centers, CxO roundtables, portfolio company events hosted by PE firms, and PE focused programming at industry events; build relationships with PE Operating Partners and Investment Partners to extend portfolio-wide influence.
Content and thought leadership development: generate PE-specific content such as personalized eBooks and case studies (examples include KKR and Omnissa VMware migration, Blackstone and HealthEdge GenAI), plus industry insights for Investment Partners and multi-channel digital content distribution across email, LinkedIn, content hubs, and events.
Cross-functional collaboration: partner with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing peers across EMEA and APJC to ensure ABM motions align with BD priorities and the four-tier PE coverage model; coordinate with field marketing, global campaigns, Partner marketing, and the PE Partner program for a cohesive market presence.
Measurement and performance optimization: define and track ABM metrics such as pipeline influenced, PE firm engagement scores, portfolio conversion rates, Greenfield-to-Engaged conversions, PPA influence, and revenue attribution; build dashboards and share results with PE BD leadership and senior marketing leadership; continuously optimize programs based on performance data and field feedback, implementing a structured lead-tracking approach across the lifecycle.
Scalable playbook and center of excellence: employ repeatable ABM frameworks, templates, and engagement playbooks that scale globally as the PE marketing function matures; document best practices and contribute to the AWS ABM Center of Excellence; advocate ABM best practices across the PE BD organization and demonstrate marketing-led growth in complex ecosystem selling.

Requirements

9+ years of professional non-internship marketing experience
Proven ability to use data and metrics to drive improvements
Experience with Excel or Tableau for data manipulation, dashboards, charts, and pivot tables
Experience building, executing, and scaling cross-functional marketing programs
Experience guiding direction and alignment across cross-functional teams

Technologies

Excel
Tableau

Benefits

Health insurance (medical, dental, vision, prescription), Basic Life & AD&D, option for supplemental life plans, EAP, mental health support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy reimbursement
401(k) matching
Paid time off
Parental leave
Sign-on payments
Restricted stock units (RSUs)

Preferred Qualifications

Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis, with a demonstrated ability to build and execute a strategy with clear goals and objectives aligned to business and service objectives and portfolio goals

View full job page →

27d ago

Principal Account-Based Marketing Manager

Amazon Web Services, Inc. New York, NY

New York, NY

27d ago

$142k - $211k/yr Full time Marketing Account Based Marketing Ai Marketing

Apply Now

Job Description

Onsite principal ABM leadership role in New York, NY, with a salary range of USD 142,000 - 211,200 per year to drive AWS ABM for Global Private Equity.

Responsibilities

PE Firm level ABM strategy: design and execute targeted ABM plans for Tier 0 and Tier 1 PE firms (examples include Blackstone, KKR, Francisco Partners, Permira, Thoma Bravo), tailoring messaging for Operating Partners, Investment Partners, and Deal Teams based on investment theses and portfolio focus areas.
Portfolio company demand generation: develop campaigns to accelerate AWS adoption across PE-backed PortCos, emphasizing Greenfield PortCos, first-100-day post-acquisition engagement, and industry-specific value creation in FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI and strategic playbook marketing: create motions aligned to the PE BD team playbooks, covering GenAI/Agentic AI adoption, VMware migration, carve-outs, database modernization, and Technical Due Diligence support; produce content and campaigns that move portfolio companies from awareness to active adoption.
Executive engagement programs: plan and run high-touch executive engagements including PE-specific Executive Briefing Centers, CxO roundtables, 1:many PortCo events hosted by PE firms, re:Invent programming (PE Executive Summit), PE Thrive forums, and Women's PE Thrive events; build relationships with PE Operating Partners and Investment Partners to unlock portfolio-wide influence.
Content and thought leadership development: create PE-specific content such as personalized eBooks, case studies (examples include KKR/Omnissa VMware migration, Blackstone/HealthEdge GenAI), industry insights for Investment Partners, and digital content for multi-channel distribution across email, LinkedIn, content hubs, and events; craft messaging for both firm-level investors and PortCo technology leads.
Cross-functional collaboration: partner closely with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing peers across EMEA and APJC to ensure ABM motions align with BD priorities and the four-tier PE coverage model; coordinate with field marketing, global campaigns, Partner marketing, and the PEP program for cohesive market presence.
Measurement and performance optimization: define and track ABM metrics such as pipeline influenced, PE firm engagement scores, PortCo conversion rates, Greenfield-to-Engaged conversion, PPA influence, and revenue attribution; build dashboards and share results with PE BD leadership and senior marketing leadership; continuously optimize programs based on performance data and field feedback, and implement a structured lead-tracking framework across the lead lifecycle.
Scalable playbook and center of excellence: leverage repeatable ABM frameworks, templates, and engagement playbooks to scale globally as the PE marketing function matures; document best practices and contribute to the AWS ABM Center of Excellence; evangelize ABM best practices across the PE BD organization and demonstrate marketing-led growth for complex ecosystem selling.

Requirements

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Proficiency with Excel or Tableau for data manipulation, macros, charts, and pivot tables
Experience building, executing, and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams

Technologies

Excel
Tableau

Benefits

Sign-on payments
Restricted stock units (RSUs)
Health insurance (medical, dental, vision, prescription)
Basic Life & AD&D insurance
Supplemental life plans
Employee Assistance Program (EAP)
Mental Health Support
Medical Advice Line
Flexible Spending Accounts
Adoption and Surrogacy Reimbursement coverage
401(k) matching
Paid time off
Parental leave

View full job page →

1mo ago

Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Amazon Web Services, Inc. Arlington, VA

Arlington, VA

1mo ago Closed

$130k - $185k/yr Full time Marketing Account Based Marketing Account Planning

This position is no longer accepting applications (closed Jul 3, 2026).

Job Description

In this Account-Based Marketing leadership role within the AWS Global Private Equity practice, you will design and run ABM programs that accelerate AWS adoption across top private equity firms and their portfolio companies. On site in Arlington, Virginia, you will tailor messaging to operating partners, investment teams, and deal crews based on investment theses and portfolio focus, with the potential to scale efforts globally.

Responsibilities

PE Firm–Level ABM Strategy: Develop and execute targeted ABM plans for Tier 0 and Tier 1 PE firms, including Blackstone, KKR, Francisco Partners, Permira, and Thoma Bravo, crafting messaging for Operating Partners, Investment Partners, and Deal Teams aligned to their investment theses.
Portfolio Company Demand Generation: Create campaigns to drive AWS adoption across PE-backed PortCos, emphasizing Greenfield opportunities, first-100-days post‑acquisition engagement, and industry-specific value creation in areas like financial services, healthcare, ISV, retail, infrastructure, manufacturing, and education.
GenAI & Strategic Playbook Marketing: Build motions mapped to the PE BD playbooks, incorporating GenAI/Agentic AI adoption, VMware migrations, carve-outs, database modernization, and technical due diligence support to move portfolio companies from awareness to active adoption.
Executive Engagement Programs: Plan high-touch executive activities such as PE-focused briefing centers, CxO roundtables, PortCo events, Re:Invent sessions (PE Executive Summit), PE Thrive forums, and Women’s PE Thrive events, cultivating relationships with Operating Partners and Investment Partners to enable portfolio-wide impact.
Content & Thought Leadership Development: Produce PE-specific content including personalized eBooks and case studies (for example, KKR/Omnissa VMware migration, Blackstone/HealthEdge GenAI), plus industry insights for Investment Partners and multi-channel digital distribution across email, LinkedIn, content hubs, and events.
Cross-Functional Collaboration: Align with PE BD Managers, firm-aligned Solutions Architects, field sales teams, and global marketing peers across EMEA and APJC to integrate ABM with BD priorities, the four-tier PE coverage model, and global campaigns.
Measurement & Performance Optimization: Define ABM metrics such as pipeline influence, PE engagement scores, PortCo conversions, Greenfield-to-Engaged rates, and revenue attribution; build dashboards and share findings with PE BD and senior marketing leadership, refining programs based on data and field feedback.
Scalable Playbook & Center of Excellence: Create repeatable ABM frameworks and engagement playbooks that scale globally, document best practices, contribute to the AWS ABM Center of Excellence, and promote marketing-led growth in complex ecosystem selling.

Technologies

VMware
GenAI/Agentic AI

Benefits

Health insurance (medical, dental, vision, prescription), Basic Life & AD&D, with option for supplemental life plans; employee assistance program, mental health support, medical advice line, flexible spending accounts, and adoption/surrogacy coverage
401(k) matching
Paid time off
Parental leave
Sign-on payments and restricted stock units (RSUs)

BASIC QUALIFICATIONS

Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

PREFERRED QUALIFICATIONS

MBA
Experience in financial services, private equity, venture capital, or investment management marketing, with understanding of PE firm structures, investment theses, and portfolio company value creation models
Experience marketing to or engaging with C-suite and senior executive audiences in complex, relationship-driven environments
Cloud computing, enterprise technology, or SaaS industry marketing experience; AWS platform knowledge is a plus

View full job page →

Private Equity Marketing Jobs

Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Principal Account-Based Marketing Manager

Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Get Private Equity Marketing Jobs alerts