Marketing Specialist (Hybrid / In-Office) part time

Border Clinic PLLC, a healthcare clinic based in Laredo, Texas, is seeking a part-time Marketing Specialist to strengthen its outreach across a range of channels. The role blends in-office collaboration with hybrid remote work, offering up to 20 hours per week to drive campaigns tailored to healthcare audiences and support clinic growth.

Responsibilities

• Design, implement, and track marketing campaigns across digital, print, social, and email channels geared toward healthcare audiences
• Oversee content creation including blog articles, newsletters, social posts, and patient education materials
• Review campaign performance using campaign metrics, website analytics, and social media data to optimize results
• Coordinate with external partners such as designers, printers, and vendors
• Assist with community outreach initiatives and event planning
• Maintain consistent brand usage across all materials
• Support advertising purchases, SEO, PPC, and local online advertising efforts
• Handle additional marketing tasks as needed to support clinic growth

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• At least 2 years of marketing experience, with a preference for healthcare, medical, or wellness sectors
• Proficiency with marketing tools and platforms (email tools such as MailChimp, social media management, Google Analytics, basic SEO)
• Strong writing and editing abilities
• Ability to work independently and as part of a team
• Excellent organizational skills, attention to detail, and multitasking capability
• Comfortable balancing remote work with on-site presence as needed

Technologies

• MailChimp
• Google Analytics
• SEO

Benefits

• Competitive hourly wage
• Flexible schedule
• Opportunity to gain experience in healthcare marketing
• Supportive work environment
• Professional development opportunities

Job Type

Part-time

Pay

Hourly rate: $14.00 - $20.00 USD

Location

Laredo, TX (hybrid)

Work Arrangement & Hours

• Up to 20 hours per week
• Hybrid schedule: 2 days per week in the office, 3 days remote
• Alternatively, option to work 5 days in the office
• Core workdays: Monday through Friday, with flexible daily scheduling