Marketing Manager

KMS offers a hybrid, Birmingham, Alabama based Marketing Manager position with a clear path to influence go-to-market activation. The role reports to the CEO and partners with senior leadership to strengthen the KMS brand, support business development, and elevate client engagement. Compensation is around $90,000 per year, and the role requires a bachelor's degree with at least four years of B2B marketing experience.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Why join KMS

KMS is intentional about creating a workplace where people can thrive. The culture emphasizes servant leadership, integrity, and strong relationships, with professional and personal support as a core to growth, meaningful work, and long-term success.

Position Summary

KMS seeks an experienced Marketing Manager to lead the execution of the company’s go-to-market activation plan. This hands-on role translates marketing strategy into coordinated execution across internal initiatives and external campaigns.

Responsibilities

• Serve as the day-to-day point of contact for all vendor partners, managing deliverables, timelines, approvals, and communication
• Coordinate additional external vendors as needed to support execution across workstreams
• Consolidate recommendations and present them to the CEO for review and approval prior to final decisions
• Oversee execution of trade media campaigns, including asset approvals, media partner coordination, deployment, and performance reporting
• Own strategy and execution for KMS conference participation, including pre- and post-event planning
• Lead audience segmentation, follow-up strategy, and conference geofencing campaigns
• Ensure every conference results in a structured lead capture and nurture plan
• Support planning and execution of community and client-facing events, including sponsorships, civic engagement, and co-hosted partner events
• Oversee upper-funnel programmatic campaigns, LinkedIn Lead Gen campaigns, and conference retargeting efforts
• Partner with vendors to ensure campaigns target the right audiences and align with KMS business development goals
• Lead development of thought leadership content including POV articles, whitepapers, case studies, and executive bylines
• Coordinate internal subject matter expert sessions with leadership involvement
• Manage content production with vendor partners and oversee distribution across owned channels, trade media, and conferences
• Own the refresh and maintenance of KMS brand assets, including collateral, pitch decks, sales materials, and presentation templates
• Conduct brand asset audits and coordinate updates aligned with KMS positioning and messaging
• Manage KMS social media strategy with a focus on LinkedIn, including content pillars and editorial calendar
• Oversee website content to ensure messaging, imagery, and value proposition remain current and aligned with brand standards
• Own execution of customer engagement programs, including client newsletters, onboarding experiences, appreciation events, quarterly check-ins, and milestone recognition
• Strengthen client relationships and identify opportunities for expansion and advocacy
• Support community engagement initiatives including day of service, charity sponsorships, and civic participation efforts
• Partner with leadership and HR to develop and amplify internal brand, employee recognition, and engagement initiatives through effective communications, content, and promotional support
• Support internal communication channels and storytelling efforts
• Help ensure team members are connected to KMS mission, values, and growth story

Requirements

• Minimum of 4+ years of B2B marketing experience with a demonstrated track record in campaign execution and project management
• Experience managing agency relationships and holding external partners accountable to deliverables and timelines
• Proven ability to manage multiple simultaneous workstreams while maintaining attention to detail and meeting deadlines
• Excellent written and verbal communication, relationship-building, and influencing skills
• Familiarity with digital marketing channels including LinkedIn, programmatic advertising, and organic social
• Strong problem-solving skills with a proactive, solutions-oriented approach
• Highly organized, self-directed, and comfortable operating in a fast-paced environment with evolving priorities
• Bachelor's degree required

Technologies

• LinkedIn
• Programmatic advertising

Schedule and Work Environment

Based at the Birmingham headquarters with occasional travel to the Charlotte, NC office and client sites. The role follows a Monday to Friday flex schedule with three in-office days per week; Tuesdays and Thursdays are mandatory onsite, plus one additional day chosen by the team member. The role requires working in an office environment, with some walking or lifting up to 25 pounds for events or meetings.

Work Location

Hybrid remote in Birmingham, AL 35233