Marketing Lead
Job Description
SD WHEEL CORP is seeking a hands-on Marketing Lead to own marketing and brand execution with the goal of driving sales growth, protecting brand wellbeing, and maximizing profits. This role blends campaign leadership, cross-team collaboration, and mentorship so your work translates directly into measurable impact.
Work setup: Full-time, onsite in Wrightstown, WI. You will be supported by open communication expectations and a team culture built around follow-through and accountability.
Responsibilities
- Independently execute marketing campaigns designed to grow audience and revenue, using available products to achieve monthly sales targets and drive maximum profits.
- Collaborate with existing support divisions to deploy monthly marketing campaigns effectively.
- Work with the supply-chain team to promote what is in stock and/or high value brands.
- Manage financial analytics and sales performance management.
- Mentor team members through weekly 1:1s, helping teams understand efficiency, workflow independence, and ROI to support growth opportunities.
- Identify and apply cutting-edge content strategies and trends to grow social channels across YouTube, TikTok, Instagram, Facebook, and new social platforms.
- Use internal and external relationships with vendors and ambassadors to manage brand perception, coordinate exclusive promotions/products, and ensure campaigns have the right information and product focus.
- Coordinate with the Digital Advertising team so content and advertisements align with brand tone and brand guidelines.
- Monitor sales and other key driver metrics to track campaign effectiveness and execution.
- Pinpoint new product lines to market and partner with supply chain teams to bring them to fruition.
- Support planning and on-site activation of shows or other in-person events.
Requirements
- Ability to work independently and as part of a team.
- Strong teamwork and collaboration skills.
- Creativity, customer focus, and strong attention to detail.
- Strong problem-solving and decision-making skills.
- Strong organizational and analytical skills.
- Clear verbal and written communication skills.
- Competence in Lean Business Performance management systems.
- Competence in marketing management systems and catch ball techniques.
- Competence in brand origination, brand tone, and understanding the voice of the customer.
- Competence in organic, video, and social channel strategies that drive audience growth.
- Competence in problem-solving using data and analytics.
- Ability to think strategically to position your division ahead of the competition in brand and marketing tactics.
- Leadership skills that inspire and lead a team through strategic plans and develop passionate leaders.
- Ability to address problems quickly, root-cause issues, and implement solutions same day.
- Associates degree in Marketing or Business.
- Bachelor’s degree in Marketing or Business, preferred.
- 3+ years of branding experience.
- 3+ years of expertise in campaign execution and consumer insights.
- Previous experience in cross-functional leadership.
Technology
- YouTube
- TikTok
Physical Demands
- Regularly required to talk or hear.
- Frequently required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms; with occasional lifting.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for the position. Duties, responsibilities, and activities may change at any time with or without notice.
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