Marketing Assistant - 3 Years Experience

The Marketing Assistant position in Berlin, CT, onsite, supports multichannel digital marketing efforts to drive engagement, raise brand visibility, and generate leads in a data driven, creative environment.

Responsibilities

• Assist in developing and executing comprehensive digital marketing campaigns, including SEM (Search Engine Marketing), paid search marketing, social media advertising campaigns, and email marketing initiatives.
• Manage and optimize content across various platforms such as websites (WordPress), social media channels, and email platforms to enhance audience engagement and conversion rates.
• Conduct keyword research using SEO tools to inform content creation and improve organic search rankings.
• Utilize SEO tools and web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and identify opportunities for optimization.
• Create visually appealing graphics and content using Adobe Creative Suite (Photoshop, Illustrator) and assist with website management tasks including HTML, CSS, JavaScript, and content management systems.
• Implement conversion optimization strategies by analyzing data trends and adjusting campaigns accordingly to maximize ROI.
• Support the setup of digital marketing campaigns within marketing automation platforms, ensuring seamless execution from initial setup to performance tracking.

Requirements

• Minimum of three years of hands-on experience in digital marketing or related roles with a proven track record of managing successful campaigns.
• Strong technical proficiency with SEO tools, Google Ads, Google Analytics, Google Tag Manager, and other web analytics platforms.
• Experience with website management using WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable.
• Skilled in content creation, copywriting, graphic design, and social media management across platforms such as Facebook Advertising and other social media advertising campaigns.
• Knowledge of SEM techniques including paid search marketing strategies to increase visibility and conversions.
• Ability to analyze performance data effectively to inform decision-making; experience with web analytics reporting is essential.
• Excellent communication skills with the ability to craft compelling copy for diverse audiences; experience in B2B marketing is a plus.
• Familiarity with marketing automation tools and techniques for campaign setup and performance tracking.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.

Technologies

• WordPress
• Google Analytics
• Google Tag Manager
• Google Ads
• Adobe Photoshop
• Adobe Illustrator
• HTML
• CSS
• JavaScript
• SQL
• Facebook Advertising

Benefits

• 401(k)
• Dental insurance
• Retirement plan

Pay

$18.00 - $21.00 per hour

Work Location

On site in Berlin, CT