Marketing and Communications Specialist

What you get This on-site, full-time role sits in the University of Washington College of the Environment Dean’s Office, offering a clear path to shape communications across social media, email campaigns, and website content. You will collaborate across UW units, use data to guide content decisions, and support audiences with thoughtful, timely messaging. The position carries a salary range of $60,780 to $91,164 per year, is 100% FTE, and operates on a first shift from Seattle, WA. The UW provides a comprehensive benefits program; details are available on the UW Benefits page.

Responsibilities

• Oversee the College’s social media program, acting as the primary creator of posts and the lead strategist for reaching key audiences, with management of the content calendar.
• Coordinate with social media managers across the College and UW units to amplify content across channels.
• Leverage data, metrics, and industry knowledge to recommend content changes that boost social traffic and engagement.
• Review and approve digital newsletters produced by unit partners and distributed via the UW email platform.
• Support the production of College newsletters, event invitations, and other email communications.
• With the Director of Marketing, explore email marketing best practices including personalization, audience segmentation, and A/B testing; analyze email data to refine campaigns and improve performance.
• Field basic inquiries from the customer support inbox and route requests as needed.
• Proofread and approve College website edits; assist partner units in maintaining strong, consistent web content.
• Together with the Web Design Specialist, run unit web editor trainings, test new features, perform informal user testing, manage site access, and help resolve non-code bugs.
• Coordinate with units to update sites according to best practices and format web content for consistency.
• Publish relevant external stories to the College site and keep the homepage refreshed with featured stories and calendar items.
• Manage the Marketing and Communications team inbox, routing messages appropriately.
• Oversee the College events calendar and collaborate with units across UW to promote events.
• Respond to information requests and draft necessary correspondence.
• Assist with orders, purchases, and scheduling team events as needed.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or a related field, with at least two years of relevant work experience; equivalent experience may substitute for the degree.
• Strong writing, editing, and proofreading skills, with experience applying Associated Press style.
• Demonstrated experience managing social media platforms in a professional and engaging manner.
• Familiarity with Canva and basic HTML.