Marketing Account Manager

As a Marketing Account Manager at FLOW MARKETING SERVICES LLC, you’ll help support Flow Automotive’s service and sales departments by turning performance data into practical marketing plans. This on-site role is based at the downtown Winston-Salem corporate headquarters, with periodic regional travel to dealership locations.

You’ll partner closely with General Managers, Service Managers, Sales Managers, and members of the marketing team to address business needs, strengthen retention, and drive measurable revenue improvements across weekly, monthly, and regional goals.

Key Responsibilities

• Engage regularly with store leadership and marketing team members to address current business needs
• Drive measurable improvements in service and sales revenue performance
• Create and execute marketing strategies focused on improving service and sales retention
• Support progress toward weekly, monthly, and regional service and sales revenue goals
• Own and support marketing communications across the full customer lifecycle
• Ensure marketing efforts remain effective, compliant, consistent, and aligned with business goals
• Analyze store and regional performance to determine which customer segments need targeted messaging or intervention
• Develop and recommend data-driven marketing plans when stores underperform against revenue or retention targets
• Execute service and sales marketing campaigns from concept through launch, including tactics, timelines, and success metrics
• Collaborate with vendors and internal digital teams to adjust and optimize campaigns based on performance and changing store needs
• Monitor and analyze service and sales performance on a weekly basis, including evaluation against weekly and monthly goals
• Review manufacturer retention programs and ensure retention strategies are in place and performing
• Prepare clear, actionable reporting for service and sales leadership and internal stakeholders, including risks, opportunities, and recommended actions
• Coordinate with Service Directors, Service Managers, Sales Managers, General Managers, and manufacturers to align marketing with operational goals
• Support the customer lifecycle by aligning marketing efforts with key lifecycle moments and closing gaps where retention or customer pay revenue may be at risk
• Coordinate with internal design teams to develop email, print, and digital creative aligned to brand standards and campaign objectives
• Partner with digital and social media teams to execute SEM, display, and social strategies across Google, Facebook, Instagram, and YouTube
• Manage relationships with external vendors to ensure timely execution, brand compliance, and strong performance

Requirements

• 2+ years of marketing experience required
• 2+ years of experience in the automotive industry preferred
• Proven ability to interpret and use KPI and performance reports
• Strong analytical skills that translate data into clear recommendations and action plans
• Excellent written and verbal communication skills
• Strong critical thinking and problem-solving abilities
• Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail
• Comfort working cross-functionally with internal teams, leadership, and external partners
• Associate’s or Bachelor’s degree preferred

Technology

• SEM
• Google
• Facebook
• Instagram
• YouTube

Benefits

• Medical, dental, and life insurance (including dependent coverage)
• Paid time off
• Paid volunteer time
• 401(k) Retirement Plan and Financial Wellness Program
• Thrive@Flow Wellness Program
• Employee pricing for automotive service and vehicle purchases
• Scholarship program for children of employees

Work Location & Screening

• On-site at the downtown Winston-Salem corporate headquarters
• Periodic regional travel to Flow Automotive dealerships is required
• Applicants must pass a pre-employment drug screening