Field Marketing Manager- New Studio Openings & Growth

Barry's seeks a Field Marketing Manager to lead the marketing strategy and execution for new studio openings in New York.

Responsibilities

• Lead strategy and hands-on marketing activation for all assigned Barry's studio openings.
• Develop comprehensive market entry and launch plans that raise awareness and drive pre-sale memberships before openings.
• Coordinate with Real Estate, Operations, and Marketing/Sales teams to align timelines and activation phases for new openings.
• Manage the full lifecycle of new studios, including market introduction, brand awareness, and activation efforts.
• Drive pre-sale lead generation and pre-opening membership acquisition to support early enrollment.
• Set and pursue pre-sale and post-sale goals, and oversee grand opening marketing and launch events.
• Define the first 90 days stabilization strategy for new studios.
• Travel to new markets to lead local marketing activation during key phases of openings.
• Serve as the primary marketing partner to studio leadership during pre-opening and early operating periods.
• Conduct market demographic deep dives using Placer data and the demographic tactic playbook to tailor tactics for target client types.

Requirements

• 2+ years of marketing, PR, or communications experience
• Experience in event marketing, partnerships, or market launches preferred
• Strong project management and organizational skills
• Excellent communication and presentation abilities
• Ability to work in fast-paced, high-growth environments
• Strong analytical and problem-solving skills
• Ability to manage multiple initiatives and tight deadlines simultaneously

Technologies

• Placer

Time Period of New Studio Responsibility

• Pre-Opening: Construction Start Date
• Post-Opening: Once studio has graduated and hit paid attendance goals