Director of Clinical Liaison & Marketing

This director-level position oversees hospital referral relationships, census growth, and market positioning for a Skilled Nursing Facility in Tucson. It combines field-based leadership across external sales, referral development, and local market marketing strategy.

Responsibilities

• Serve as the primary external liaison to hospitals, collaborating with case managers, discharge planners, social workers, and physicians to coordinate patient transitions
• Actively identify patients moving toward post-acute care after discharge planning
• Lead admissions for both short-term rehabilitation and long-term care
• Own the end-to-end referral process from initial hospital identification through patient admission
• Present the facility’s clinical capabilities and outcomes to secure placements
• Manage Medicare, managed care, and authorization workflows
• Monitor and report on referral volume, conversion rates, payer mix, and census impact
• Identify and cultivate new hospital and referral partnerships
• Develop and execute local market marketing plans to support census growth
• Enhance the facility’s brand presence with hospitals and community partners
• Determine competitive differentiators and communicate them effectively
• Coordinate outreach efforts, events, and targeted referral campaigns
• Provide market intelligence and competitive insights to leadership
• Collaborate with leadership to align service lines with market demand
• Work closely with the Administrator, Director of Nursing, Therapy, and Admissions teams
• Ensure a smooth handoff from referral to admission
• Identify and remove internal barriers that delay conversions
• Ensure all sales and marketing activities comply with CMS and state regulations

Requirements

• At least five years of SNF or post-acute clinical liaison and marketing/sales experience
• Proven success in driving hospital referrals and census growth
• Strong understanding of hospital discharge workflows
• Experience with Medicare and Managed Care authorizations
• Relationship-driven with a solid sales mindset
• Existing hospital relationships are preferred
• Valid driver’s license and the ability to travel locally

Benefits

• Dental insurance
• Health insurance
• Vision insurance

Preferred Experience

• Senior or Lead Liaison background
• Experience influencing or supervising other liaisons or admissions staff
• Short-term rehab-focused SNF experience
• Arizona healthcare market experience

Job Type

• Full-time

Application Question

How many total years of Marketing and Sales experience do you have within a Skilled Nursing Facility (SNF) setting?

Location

Tucson, AZ 85737 (Required)

Work Location

In person