Director, Influencer Marketing

This temporary leadership role at Dentsu Creative, based in New York, directs end-to-end influencer campaigns, oversees client relationships, and identifies strategic growth opportunities for the agency and its clients.

Responsibilities

• Lead one or more influencer marketing client accounts as the primary point of contact, ensuring the dedicated team meets and exceeds client expectations.
• Provide strategic direction on best practices for managing end-to-end influencer campaigns.
• Forecast the potential impact of campaigns and KPIs, communicating how these metrics could influence client business outcomes.
• Collaborate with Dentsu paid media teams to effectively promote influencer content.
• Proactively identify and pitch opportunities to grow existing client relationships.
• Contribute to new business pitches by developing strategies, recommendations, and presenting them with leadership to potential clients.
• Assist the team in creating timelines and project plans to ensure successful delivery.
• Oversee internal processes by approving project budgets, SOWs, contracts, and invoices.
• Coordinate with Dentsu Legal on contracts, amendments, and disputes, providing subject-matter expertise as needed.
• Hold ultimate accountability for meeting financial goals across assigned accounts.
• Manage a team, communicating challenges and needs to drive progress and growth.
• Identify opportunities to improve processes, tools, and offerings and contribute to their development.
• Partner with the Group Director and other leaders to set the strategic vision for the team and its accounts.
• Provide final input on performance analyses to inform future campaigns as part of the reporting process.
• Develop a broader understanding of Dentsu services and seek opportunities to expand offerings for each client.
• Maintain responsibility for client and intercompany billing at project completion.

Requirements

• 5-7+ years of applicable experience, with agency background preferred.
• At least 4 years in an account lead role, sustaining positive client relationships, delivering strategic guidance, and resolving issues.
• 4+ years in the social or digital space, including influencer marketing.
• Experience managing end-to-end influencer campaigns.
• Strong strategic thinking abilities.
• New business experience.
• Excellent presentation skills.
• Working knowledge of standard influencer contracting terms and conditions.
• Experience leading a team.
• A commitment to producing groundbreaking and high-quality work.
• Familiarity with influencer marketing platforms and key metrics for paid, earned, and owned media and analytics.
• Ability to distill large-scale information into actionable tasks.
• Prior experience with influencer management platforms.
• Knowledge of paid media best practices is a plus.
• Team- and people-focused attitude with a willingness to learn across the organization.
• Self-sufficient and reliable across multiple communication channels.

Technologies

• Influencer management platforms
• Influencer marketing platforms

Benefits

• Paid holidays
• Accrued safe and sick time

Location

New York, NY, hybrid

Compensation

Hourly rate: USD 55 - 91

Employment Details

• Contract type: Temporary
• Time type: Full time