Brand Marketing Manager

Pace International Inc is seeking a Brand Marketing Manager to lead the go-to-market strategy, shape the customer experience, and drive growth for TravlFi. This role sits at the heart of the marketing team, unifying objectives, insights, product strategy, ecommerce, retention, media, partnerships, and brand communications into one cohesive growth engine.

Responsibilities

• Brand positioning and strategic direction
• Go-to-market planning and execution
• Omni-channel campaign management
• Paid media and new customer acquisition
• Ecommerce capabilities and digital experience
• Lifecycle marketing and CRM programs
• Content strategy and communications
• Affiliate marketing, community building, and partnerships
• Multimedia design and creative production
• Marketing performance measurement and optimization
• Growth across marketplaces

Requirements

• Experience shaping business strategy through marketing
• Experience leading or collaborating within a sophisticated omnichannel marketing organization with cross-disciplinary teams pursuing shared objectives
• Ability to connect strategy to execution and unite people, ideas, and initiatives
• Develop integrated marketing plans aligned with business goals
• Plan across seasonal cycles and multiple buyer personas
• Integrate brand, ecommerce, paid media, CRM, content, partnerships, and customer experience into a single system
• Drive measurable business outcomes and revenue, not just awareness
• Build scalable marketing systems rather than isolated campaigns
• Leverage customer insights and data to inform decisions
• Balance strategic thinking with hands-on leadership and execution
• Prioritize initiatives that deliver the greatest business impact
• Progressive Marketing: 5 years (Required)
• Product Marketing: 2 years (Required)
• 5–8 years of progressive marketing experience required
• 2–4 years in a Brand Manager, Marketing Manager, Product Marketing Manager, Consumer Marketing Manager, or similar role

Technologies

• Shopify
• Klaviyo or similar CRM platform
• Google Analytics (GA4)
• Amazon Seller Central

Benefits

• 401(k)
• 401(k) 3% Match
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Leadership Characteristics

• Strong ownership, accountability, and follow-through
• Collaborative leadership style that motivates others
• Confident without ego
• Curiosity and an analytical mindset
• Excellent communication and cross-team influencing ability
• Critical thinking that clarifies complexity
• Willingness to challenge ideas respectfully and advocate for better solutions
• Comfort in a fast-paced, entrepreneurial environment
• Ability to manage multiple priorities across departments
• Focus on delivering exceptional customer experiences
• Passion for continuous improvement and learning

Ideal Background

• Consumer technology
• Ecommerce
• Subscription-based businesses
• Retail brands

Technical & Platform Experience

• Shopify
• Klaviyo or similar CRM platform
• Google Analytics (GA4)
• Amazon Seller Central or marketplace environments

Working Conditions

• Primarily office-based, hybrid considered for the right candidate
• Some travel may be required

Application Question(s)

• Question 1: Briefly describe a strategic initiative you led and the measurable results achieved.
• Question 2: How many years of experience do you have working within a consumer-facing brand?

Work Location

Hybrid remote in Rochester, MN 55901

Pay

$80,000.00 - $110,000.00 per year