Brand Marketing Associate Manager

Brand Marketing Associate Manager at Panda Restaurant Group shapes how the brand speaks across integrated marketing efforts, coordinating with the in-house team, external agencies, and creator partners to translate strategy into compelling campaigns. Based in Rosemead, CA with a hybrid work arrangement, this role focuses on aligning creative development, production oversight, and cross-functional planning to drive guest visits and transactions while maintaining brand integrity.

Details

• Location: Rosemead, CA (hybrid)
• Salary: USD 90,000 - 126,500 per year
• Minimum experience: 5 years
• Education: Bachelor’s degree in Marketing, Communications or related field

Responsibilities

• Help craft creative briefs under manager guidance to inspire breakthrough content from the in‑house agency, external agencies, and creator partners.
• Plan and execute brand-building and commerce-driven campaigns that boost buyers, guest visits, visit frequency, and transactions, aligned with brand positioning and business goals.
• Oversee end-to-end campaign deliverables for market tests and commerce sprints, ensuring milestones are met on time and on budget, with coordinated timelines and cross‑functional collaboration.
• Provide project management support for larger production initiatives, including POP materials, out-of-home, social, and TVC shoots.
• Lead the development of training materials and execution tools for Operations to support nationwide promotions and strong in‑restaurant execution.
• Manage the campaign team's budget, including invoice processing, expense tracking, and overhead reconciliation within the annual allocation.
• Collaborate with teams and agencies to develop post-launch recaps (AARs or wrap reports) to document learnings for future promotions and share insights internally.
• Act as a cultural brand steward, translating guest insights and cultural moments into marketing opportunities under manager guidance.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• Minimum five years of marketing and brand-related experience, preferably in retail or hospitality
• Successful completion of initial and periodic trainings as required
• Valid Food Handler's Card within 30 days of employment

Benefits

• Hybrid work schedule
• 401(k) with company match
• Yearly bonus opportunity
• Full medical, dental, and vision insurance
• On-site fitness center, biometric screening, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays
• Continuous education assistance and scholarships
• Income protection including Disability, Life and AD&D insurance
• Bereavement leave
• Benefits available for eligible permanent full-time associates

About Panda Restaurant Group

Founded in Glendale, California, Panda Restaurant Group is the largest family-owned American Chinese restaurant concept in the United States, with nearly 2,800 locations globally. The group pursues exceptional Asian dining experiences while cultivating an organization where people are inspired to improve their lives and communities, guided by a strong commitment to family values.