Academic Marketing Specialist

Liberty University’s School of Divinity seeks an Academic Marketing Specialist to develop and convey information about academic services and degrees to internal and external audiences, with a focus on boosting the academic website presence, social media, and strategic messaging from its Lynchburg, VA campus.

Responsibilities

• Plan and promote events for the Center for Apologetics & Cultural Engagement and the School of Divinity as a whole.
• Support the Dean and Associate Dean in staying current with theological and ministry training trends and identifying new opportunities.
• Analyze enrollment patterns for the School of Divinity overall, with targeted insights for defined programs or areas within the school.
• Serve as a liaison with internal and external partners to drive traffic, grow subscribers, and generate inquiries (leads).
• Align digital marketing activities with established non-digital communications and marketing initiatives.
• Create content for social media, event publications, the SOD website, and other channels; provide copyediting and proofreading support.
• Contribute to strategic message planning through regular collaboration with the Dean, Associate Dean, and colleagues as needed.
• Collaborate with the marketing project coordinator to ensure content aligns with project objectives.
• Promote division-wide understanding and adherence to updated policies.
• Support and coordinate proactive and earned media opportunities.
• Assist in developing special projects and manage initiatives under the direction of the Associate Dean.
• Oversee editing and development of web content for the SOD site, coordinating with the Web Content and Web Development teams to ensure accuracy, functionality, and current information across digital platforms.
• Fulfill other duties as assigned.

Requirements

• At least 1 year of social media management experience.
• Experience using graphic design software such as Canva and Adobe Illustrator.

Technologies

• Canva
• Adobe Illustrator