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1mo ago

Senior Marketing Specialist

CBIZ Washington, DC

Washington, DC

1mo ago Closed

Full time Marketing Senior Analytics

This position is no longer accepting applications (closed Jun 20, 2026).

Job Description

Senior Marketing Specialist at CBIZ in Washington, DC (onsite) coordinates events, sponsorships and webinars, proposals, CRM and digital marketing, plus regional marketing and business development support.

Responsibilities

Coordinate off-site sponsorship events and trade shows, handling booth setup, collateral, promotional items and related logistics.
Plan and execute in-person and virtual client, prospect, and referral-source events, including invitations, RSVP management, logistics, and speaker materials.
Enter all event attendees and activities into Salesforce and align them with nurture campaigns and follow-up to drive lead conversion.
Collaborate with executive sponsors on event logistics, run of show, and targeting.
Coordinate post-event feedback collection and metrics reporting.
Regional proposal support: review, interpret, and develop responses for RFPs, guiding the process from kickoff to final submission.
Draft, edit, and format persuasive proposals, statements of qualifications, presentations, and pursuit materials; maintain the Mid-Atlantic proposal library with current templates, case studies, and credentials.
Collaborate with the broader proposal team, offshore resources, and business partners to produce polished final deliverables; Not-for-Profit and/or Government RFP experience is a plus; maintain team bios and industry experience as needed.
Attend industry group meetings and assist the regional marketing lead as needed.
Assist with internal meeting planning, materials, content tracking, and event coordination.
Support campaign and event planning specific to the assigned industry.
CRM role: may assist with Salesforce; Salesforce experience is a plus.
Digital marketing: create marketing emails and digital campaigns in Pardot, with training provided.
Assist with setting up emails, landing pages, and contact lists.
Proactively communicate and expand current digital marketing campaigns to the team.
Pull engagement metrics for social, email, or webinar campaigns.
Regional Marketing and Business Development Support: manage project intake tracking in Smartsheet and assist with project coordination with the CoE.
Document processes, track proposal metrics such as win rates, update templates, and identify operational improvements to enhance efficiency and impact; maintain ongoing updates.
Maintain a current repository of professional bios and headshots.
Help maintain Teams channel, shared resources, and content and file management.
Organize internal documents and maintain marketing collateral libraries, updating as needed.
Tools and platforms: maintain fluency in Salesforce, Pardot, Smartsheet and Project Management Platforms, and pursue training to stay current.

Requirements

Minimum of 3 years of experience as a subject matter expert.
Must maintain current licenses and certifications relevant to the field.
Strong verbal and written communication across all organizational levels, internal and external.
Effective customer service skills.
Proficient with applicable technology.
Ability to work well in a team environment and independently.
Ability to analyze and prioritize multiple responsibilities.

Technologies

Salesforce
Pardot
Smartsheet
HubSpot
Adobe Creative Cloud
Canva
Zoom
Microsoft Teams
Project Management Platforms

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