Datalily is seeking a Senior Marketing Data Analyst to lead end-to-end market research for B2B SaaS clients, turning survey data and client reporting into marketing-ready insights and clear data stories. The role blends survey design, data quality, visualization, and client-facing communication across multiple concurrent projects.
Key Responsibilities
- Write and design quantitative and qualitative surveys for professionals and consumers, including selecting question types, implementing logic, and ensuring the survey supports client goals, minimizes bias, and produces statistically meaningful results.
- Manage full survey execution with panel providers, including uploading surveys to platforms, launching studies, reviewing soft-launch results, retrieving data for analysis, and conducting interviews or focus groups when needed.
- Clean and validate raw survey exports by identifying outliers, removing low-quality responses, and reshaping datasets to support accurate analysis.
- Extract insights and build data visualizations from CSV and XLSX data using pivot tables or a dedicated analysis platform, then translate complex findings into plain-language takeaways for non-technical clients and content teams.
- Retrieve and manipulate data from client dashboards and data warehouses to create visualizations and provide insights for the content marketing team.
- Own timelines and deliverables, coordinating professionally with clients through each project phase.
- Contribute ideas for new research projects by partnering with content marketing and PR/media teams to identify topics aligned with industry research gaps and opportunities.
- Support the creation and editing of thought leadership assets (blog posts, executive bylines, reports, and articles) by ensuring data accuracy and strategic alignment.
Required Qualifications
- Strong proficiency in data cleaning, analysis, and visualization.
- 3–6+ years of experience in market research or survey-based research.
- Ability to form clear, compelling narratives from data.
- Demonstrated experience designing and executing quantitative surveys end-to-end, including questionnaire writing, sampling strategy, and field management.
- Track record delivering insights for B2B SaaS marketing teams with an understanding of industry and team needs.
- Experience managing 10+ concurrent projects with competing deadlines while maintaining quality standards.
- Strong presentation and communication skills, including client relationship and expectation management.
Tools and Technologies
CSV, XLSX, pivot tables, Flowerplot, Centiment, Pollfish, Alchemer, CleverX, QuestionPro, Flourish, Datawrapper.
Preferred Qualifications
- Familiarity with statistical methods beyond basic cross-tabs, such as regression, clustering, MaxDiff, conjoint, or similar approaches.
- Exposure to data visualization tools, including Flourish and Datawrapper (or comparable platforms).
- Background or coursework in quantitative social science, behavioral economics, or a related field.
Personal Attributes
- Critical thinker: challenges assumptions, identifies logic gaps, and offers fresh perspectives instead of generic marketing guidance.
- Self-directed: takes ownership from strategy through execution with minimal hand-holding.
- Detail-oriented: maintains accuracy, including data citations, statistics, and factual claims.
- Collaborative: partners effectively with strategists, designers, and writers, receptive to feedback, and contributes to team improvements.
- Adaptable: learns new industries and brand voices quickly and pivots based on client needs and market changes.
- Continuous learner: stays current on marketing research trends, AI’s impact on the industry, and evolving best practices.
- Authentic voice: values human-crafted narratives over exclusively AI-generated material.
Location and Work Model
Framingham, MA (hybrid). The schedule includes 2–3 days per week in the office and 2–3 days per week remote.
Compensation
$120,000–$130,000 per year, commensurate with experience.
Benefits
- Hybrid work model: 2–3 days per week in the Framingham, MA office and 2–3 days per week remote.
- Open and transparent company culture with direct access to leadership.
- Generous paid vacation time.
- Paid US federal holidays.
- 401(k) retirement plan with competitive company matching.
- Annual bonus.
- Company laptop.
- Comprehensive medical, dental, and vision insurance.
- Professional development opportunities.
- Collaborative, supportive team environment.
How to Apply
Please include your resume, portfolio or work samples, and a brief cover letter describing your interest in the role and relevant experience.
