Based in Seattle, WA with remote options, the Influencer Marketing Manager will own Whatnot's paid influencer program, overseeing creator relationships from top-tier to mid-tier and driving program-wide performance metrics. The role offers a salary range of USD 126,000 to 165,000 per year.
Responsibilities
- Lead the overall influencer strategy and execution for the paid influencer program at Whatnot.
- Cultivate and manage a portfolio of creator partnerships ranging from top-tier and macro talent to high-performing mid-tier creators.
- Track core performance metrics and report results, actively advancing program-wide goals.
- Identify and engage high-impact creators across YouTube, TikTok, and Instagram, moving deals from initial outreach through long-term performance and managing partnerships end-to-end.
- Design campaigns aligned with defined creator archetypes and activation formats, collaborating closely with the Category Marketing team.
- Proactively source and reach out to creators via email, direct messages, or other effective channels.
- Negotiate agreements in line with CAC, FTB, and LTV targets, and shepherd approvals through to signature.
- Provide premium support to partners to ensure solid product understanding, high-quality content, on-time delivery, and prompt payment.
- Develop and maintain a scalable creator roster that includes macro and top-tier partnerships delivering outsized impact, plus a mid-tier bench for high-volume activation.
Requirements
- Demonstrated success running end-to-end influencer campaigns that deliver measurable results, owning the full deal lifecycle from sourcing to execution.
- Experience managing top-tier and macro creator relationships, with judgment to push or pause and to unlock outsized value.
- Comfort working across creator tiers, capable of handling a macro deal while building a mid-tier roster in the same week.
- Background in a high-growth environment, able to own substantial scope, move quickly, and adapt as needed.
- Strong familiarity with internet culture to identify trends, creators, and opportunities to grow the Whatnot brand.
- Skilled at crafting clear creative briefs and guiding creators, with a clear sense of what constitutes compelling content.
- Highly analytical and data-driven, using metrics to steer strategy, iterate, and report on performance.
- Comfortable navigating ambiguity, forming a point of view, and executing plans, whether refining an existing playbook or building a new one.
- Resourceful and adaptable, willing to dive into details and handle tasks of any size.
Technologies
Benefits
- Flexible time-off policy and company holidays
- Medical, dental, and vision coverage
- Work from home support
- Home office setup allowance
- Cell phone and internet stipends
- Food allowance
- Wellness allowance
- Childcare allowance
- Lifetime family planning benefit
- 401(k) with employer match up to 4 percent (US)
- Pension plans internationally
- Paid parental leave with a gradual return to work
Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. Our work is enhanced by the varied skills and experiences represented within our workforce.
Compensation Range: $126K - $165K
