The Senior Partner Programs Marketing Manager at Sage will help power the Sage Intacct Advisory Practice partner program engine across North America. This role is primarily internal-facing, focused on building repeatable programs that support partner onboarding, communications, MDF-related activity, reporting, and day-to-day program operations. The goal is to connect partner engagement to pipeline, revenue, and long-term partner growth for CPA firms and related ecosystems.
Based in Austin, TX on a hybrid schedule, you will manage partner marketing programs end-to-end, collaborate with cross-functional teams and external vendors, and continuously refine program strategy using performance data and feedback.
Responsibilities
- Develop, manage, and continuously improve Sage Intacct Advisory Practice programs for CPA firms, BPOs, fractional CFO firms, and Client Advisory Services practices.
- Create repeatable programs that support advisory partners in understanding, adopting, using, and recommending Sage Intacct as part of their practice growth strategy.
- Oversee partner entry, onboarding, participation, communications, and program engagement to deliver a consistent partner experience.
- Support the creation, launch, and measurement of industry-led partner programs and campaigns across partner portal, email, webinar, event, and communication channels.
- Manage and optimize partner marketing programs, including MDF-related activity, program requirements, reporting, and reconciliation.
- Partner with Partner Marketing Managers, campaign teams, content teams, and partner-facing stakeholders to support with- and through-partner execution for advisory-focused programs.
- Produce scalable program materials, campaign toolkits, communications, and enablement resources for Partner Marketing Managers and partner-facing teams.
- Ensure programs align to partner engagement, pipeline development, revenue objectives, and Sage Intacct Advisory business priorities.
- Handle program operations, including budgets, contracts, timelines, vendors, agencies, communications, reporting, and program reconciliation.
- Identify, negotiate with, and manage external vendors supporting Sage Intacct Advisory Practice programs.
- Coordinate internal stakeholders, vendors, agencies, and partner-facing teams to keep programs on time, within budget, and aligned to Sage standards.
- Establish scalable processes, governance, and best practices to improve operational efficiency while maintaining a high-quality partner experience.
- Track program performance, partner participation, campaign effectiveness, MDF activity, and partner engagement.
- Collect feedback from internal teams, partner-facing stakeholders, vendors, and program participants to identify improvement opportunities.
- Provide regular updates to internal stakeholders on program performance, risks, learnings, and recommendations.
- Use data and feedback to refine programs over time and increase program impact.
Requirements
- 5+ years of experience in B2B SaaS partner programs, channel marketing, partner marketing, marketing programs, or indirect channel programs.
- Experience supporting software partners and partner ecosystems such as value-added resellers, CPA firms, accounting firms, advisory firms, BPOs, and fractional CFO firms (or similar).
- Strong program management skills, including budget management, vendor management, timelines, stakeholder coordination, and program reporting.
- Understanding of with- and through-partner marketing, MDF, partner communications, campaign execution, lead flow, and partner engagement.
- Strong business acumen connecting program strategy to pipeline development, partner participation, revenue objectives, and partner growth.
- Ability to work cross-functionally with Partner Marketing, Partner Sales, content, campaigns, operations, vendors, agencies, and external partner stakeholders.
- Clear communication skills to turn ambiguous objectives into structured, repeatable, measurable programs and processes.
- Knowledge of accounting, financial management software, ERP, CPA firms, or Client Advisory Services is strongly preferred.
Benefits
- Competitive annual bonuses (20%)
- Comprehensive health, dental, and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (22 personal days & 10 national holidays)
- 18 weeks of paid parental leave (offered 1 year after the start date)
- Work Away Program: opportunity to work & play for 10 weeks from another country (Sage-approved list)
- Sage Foundation: 5 days paid yearly to volunteer
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program ( $600 wellness credit and $360 fitness reimbursement annually )
Location requirement: Hybrid - 3 days per week from our Atlanta or Austin office.
Who is Sage and why join? You will build the program engine behind Sage Intacct Advisory Practice, helping CPA firms, BPOs, fractional CFO firms, and Client Advisory Services practices grow with Sage Intacct. The work focuses on scaling partner support beyond one-off campaigns through programs, toolkits, processes, and partner experiences used across North America, with visibility across the Sage Intacct partner ecosystem.
