Eldon Homes is seeking a Marketing Director to lead the development and execution of integrated marketing campaigns for both Eldon Homes and Elevate Estates Realty Co., a division within the Eldon Homes family. This on-site role in Stoughton, Wisconsin combines brand stewardship, partnership development, and brokerage marketing while ensuring alignment with Wisconsin real estate advertising standards. The position offers a salary range of USD 72,500 to 96,200 per year and requires a bachelor’s degree in Marketing or a related field with at least four years of relevant experience.
Responsibilities
- Develop, implement, and oversee comprehensive marketing strategies to promote new home communities, products, and brokerage services.
- Craft and present plans aimed at forging new customer relationships and expanding brand presence.
- Maintain a monthly marketing calendar to track campaigns, initiatives, and deadlines.
- Continuously assess and improve marketing processes, procedures, and overall departmental effectiveness.
- Conduct market research to identify trends, customer preferences, and competitive positioning.
- Monitor digital campaign performance and provide reports and insights to leadership.
- Execute market update campaigns and consumer outreach initiatives based on data-driven insights.
- Oversee creation and execution of marketing materials including brochures, print, digital content, signage, and social media for Eldon Homes and Elevate Estates Realty Co. – An Eldon Homes Division.
- Ensure consistent brand messaging and engagement across all platforms.
- Optimize content for websites, blogs, social channels, and print.
- Develop and distribute monthly and quarterly newsletters.
- Manage and maintain the company website in collaboration with the developer, ensuring content remains current and optimized.
- Support drip marketing campaigns via CRM and marketing software tools.
- Coordinate and manage digital advertising strategies across platforms.
- Plan, coordinate, and host promotional events including open houses, community outreach, trade shows, and housing exhibitions.
- Build and maintain relationships with Chambers of Commerce in active markets to boost community presence and visibility.
- Support marketing efforts for brokerage listings and open houses; coordinate digital and print advertising for real estate services.
- Maintain up-to-date knowledge of home inventory and product offerings to ensure accurate marketing.
- Manage internal communications, including brokerage announcements and culture and brand engagement initiatives, ensuring consistent messaging.
- Coordinate with advertising agencies, developers, and external vendors to align outsourced marketing efforts with brand standards.
- Ensure all advertising and campaigns comply with Wisconsin real estate advertising regulations and brokerage standards.
- Perform other duties as assigned to support overall marketing and organizational goals.
Requirements
- 4+ years of proven experience in digital marketing leadership roles with expertise in SEO tools, SEM strategies, social media marketing, and analytics platforms.
- Proficiency in content creation, copywriting, graphic design software (Adobe Photoshop), and content management systems such as WordPress.
- Strong analytical skills with the ability to interpret data from diverse sources to optimize campaigns.
- Excellent communication skills and a creative mindset to lead cross-functional teams toward innovative solutions.
- Bachelor’s degree in Marketing or a related field.
- Understanding of the real estate or new home construction industry is preferred.
Technologies
- Adobe Photoshop, WordPress, CRM, SEO tools, analytics platforms
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Job Overview
The Marketing Director will lead the development and execution of integrated marketing strategies that promote Eldon Homes’ new home communities, product offerings, and brokerage services across Eldon Homes and Elevate Estates Realty Co. The role requires a hands-on marketing professional who can manage digital, print, and event efforts, oversee marketing materials, website content, social media, and advertising, while tracking performance and ensuring consistent brand alignment.
What’s in it for you?
- Collaborate with a supportive leadership team that values contribution and fosters a collaborative environment.
- Opportunities to drive process improvements and champion efficiency across marketing operations.
- Competitive benefits package and a culture that emphasizes work-life balance and long-term retention.
Work Location & Physical Requirements
This role is primarily based in an office setting with regular travel to community sites, model homes, events, and local markets where the company operates. Attendance at on-site events, open houses, trade shows, and community outreach initiatives is required, which may occur during evenings and weekends. Frequent local travel is expected, and a valid driver’s license with reliable transportation is necessary. The position involves extended periods of sitting and working at a computer.