Marketing Jobs in Stewartville, MN

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7d ago

Marketing Specialist

Geotek Stewartville, MN

Stewartville, MN

7d ago

$76k - $101k/yr Full time Marketing Communications Content Marketing

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Job Description

Geotek seeks a Marketing Specialist in Stewartville, MN with a hybrid work arrangement to develop and deploy product messaging and marketing communications, manage collateral and digital assets, and support sales through campaigns, websites, and events, with a salary range of USD 75,542 to 100,722 per year.

Responsibilities

Develop and implement product messaging across multiple product lines.
Maintain collateral and digital assets, including brochures, customer presentations, websites, and sales aids.
Project manage collateral refresh initiatives.
Collaborate with the Marketing Manager and Product Managers to create and execute communication plans for all Geotek manufactured products.
Partner with internal cross functional teams to craft technical product messaging for existing and new product lines.
Coordinate internal and external communications to address customer value gaps and market opportunities; refine messaging based on product and market specifics.
Produce photo and video content as needed.
Oversee governance and consistency of product Brand Guidelines.
Manage electronic communications via MailChimp and LinkedIn to end customers and sales channel partners.
Administer multiple product websites and the corporate WordPress site in collaboration with the IT department.
Coordinate Customer Plant Visits with Regional Sales teams, ensuring prepared product content and providing administrative support as required.
Own sourcing, ordering, and inventory of product literature and sales aids; fulfill shipping requests to sales channels.
Lead national and regional tradeshow participation, including registration, booth material development, shipping, and logistics; attend shows as required.
Support internal and external product training in coordination with the Marketing Manager.
Handle miscellaneous project management tasks as needed.

Requirements

Navigate complex value chains in targeted markets, leveraging manufacturer representatives, understanding distributor influence, and engaging end users to maintain a preferred product position.
Proven ability to collaborate across departments and understand multiple viewpoints to craft solutions that meet customer and business needs.
2 to 5 years of demonstrated success in Sales, Marketing, or Engineering within an industrial or manufacturing company, with the ability to articulate understanding of and interest in the other two functions.
Excellent verbal and written communication skills, including setting customer meetings, presenting positions, and capturing follow-up.
Experience collaborating with a small team of commercially focused professionals in a largely horizontal manufacturing organization.
Knowledge of the utility and or C&I industry is preferred but not required.
Proficiency in MS Office applications.
Proficiency with Adobe Creative Cloud Suite and Canva to produce polished visual assets across design, layout, and digital content.
Experience using WordPress, MailChimp, and LinkedIn to manage content, campaigns, and audience engagement.
Ability to navigate Google Analytics to extract data, build dashboards, and develop clear, actionable performance reports.
Bachelor's degree in marketing communications, general business, or engineering-related fields is required.

Technologies

Microsoft Office
Adobe Creative Cloud Suite
Canva
WordPress
MailChimp
LinkedIn
Google Analytics

Benefits

Health, Dental, Ancillary Benefits
Generous PTO and 9 paid holidays
401k with 4% company match
HSA employer contribution
Tuition Reimbursement
Profit Sharing
Company Events (steak cookouts, holiday parties, community giving, and more)

Working Environment

Location: Stewartville, MN headquarters with hybrid option available; candidate must be available on-site and flexible in hybrid arrangements to meet job requirements.
Travel: low amount of domestic travel, less than 5%.
Work setting: typical office environment with controlled indoor temperatures, standard lighting, and minimal noise.
Production area visits may involve variable temperatures, higher noise levels, and exposure to dust, fumes, or airborne particles; PPE is required.
Physical requirements: ability to lift up to 50 lbs; team lifts up to 75 lbs preferred but not required; occasional bending, stooping, pushing, pulling, twisting, squatting, and forward reaching as needed for packaging and loading product samples.

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