Performance Marketing Manager (Meta Ads, Google Shopping & SEO)

This onsite role at Fragrance bliss co in Brooklyn, NY oversees Meta Ads, Google Shopping, and SEO to drive online growth and scale ecommerce sales. The position offers a yearly salary of USD 70,000 to 120,000.

Responsibilities

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Oversee Google Ads with emphasis on Shopping, Search, and Performance Max initiatives.
• Optimize product feeds in Google Merchant Center for accuracy and performance.
• Improve key metrics including ROAS, CPA, conversion rate, CAC, and average order value (AOV).
• Design and run A/B tests for creatives, audiences, offers, and landing pages.
• Monitor advertising budgets and identify opportunities for profitable scaling.
• Analyze campaign performance and implement data-driven optimization decisions.
• Develop and execute an SEO strategy to increase organic traffic and revenue.
• Conduct keyword research focusing on high-converting fragrance and beauty terms.
• Optimize product pages, collections, blog content, and landing pages for search engines.
• Enhance on-page SEO elements including titles, meta descriptions, headings, internal linking, and image optimization.
• Monitor Google Search Console and address indexing and technical SEO issues.
• Collaborate with developers or Shopify apps to improve Core Web Vitals, page speed, and site performance.
• Identify backlink opportunities and propose strategies to strengthen domain authority.
• Track keyword rankings, organic traffic, and organic revenue growth.
• Use GA4, Google Tag Manager, Meta Ads Manager, Google Ads, and Search Console to measure performance.
• Create dashboards and deliver weekly reports highlighting KPIs, wins, and recommendations.
• Partner with management to develop long-term customer acquisition and retention strategies.
• Stay current with updates to Google's algorithms, SEO best practices, Meta Ads, and Google Ads.

Requirements

• 3+ years of experience managing Meta Ads and Google Ads for ecommerce brands.
• Strong experience with Google Shopping, Google Search, and Performance Max campaigns.
• Proven SEO experience with measurable improvements in rankings, traffic, and revenue.
• Experience managing Shopify stores.
• Strong understanding of Google Merchant Center.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and reporting tools.
• Proven ability to scale profitable advertising campaigns.
• Strong analytical, communication, and problem-solving skills.

Technologies

• Meta Ads Manager
• Google Ads
• Google Shopping
• Google Merchant Center
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Search Console
• Shopify
• Klaviyo
• Microsoft Clarity
• Hotjar
• Performance Max

What Success Looks Like

• Increase profitable revenue from Meta and Google Ads.
• Improve ROAS while reducing customer acquisition costs.
• Grow organic search traffic through SEO improvements.
• Increase rankings for high-value fragrance related keywords.
• Improve Google Shopping feed performance.
• Build a repeatable testing framework for continued growth.
• Deliver clear reporting and actionable recommendations.

To Be Considered

• A brief summary of an ecommerce brand you've helped grow.
• Your monthly advertising budget management experience.
• Platforms you've managed (Meta, Google Ads, Google Shopping, SEO, etc.).
• Results you've achieved, including:
  • ROAS improvements
  • Revenue growth
  • CPA reductions
  • Organic traffic growth
  • Keyword ranking improvements
  • Conversion rate improvements
• Your experience with Shopify, Google Merchant Center, and Google Search Console.
• Links to your LinkedIn profile, portfolio, or case studies (if available).