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3d ago

Performance Marketing Manager (Meta Ads, Google Shopping & SEO)

Fragrance bliss co Brooklyn, NY

Brooklyn, NY

3d ago

$70k - $120k/yr Full time Manager Marketing Ads

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Job Description

This onsite role at Fragrance bliss co in Brooklyn, NY oversees Meta Ads, Google Shopping, and SEO to drive online growth and scale ecommerce sales. The position offers a yearly salary of USD 70,000 to 120,000.

Responsibilities

Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
Oversee Google Ads with emphasis on Shopping, Search, and Performance Max initiatives.
Optimize product feeds in Google Merchant Center for accuracy and performance.
Improve key metrics including ROAS, CPA, conversion rate, CAC, and average order value (AOV).
Design and run A/B tests for creatives, audiences, offers, and landing pages.
Monitor advertising budgets and identify opportunities for profitable scaling.
Analyze campaign performance and implement data-driven optimization decisions.
Develop and execute an SEO strategy to increase organic traffic and revenue.
Conduct keyword research focusing on high-converting fragrance and beauty terms.
Optimize product pages, collections, blog content, and landing pages for search engines.
Enhance on-page SEO elements including titles, meta descriptions, headings, internal linking, and image optimization.
Monitor Google Search Console and address indexing and technical SEO issues.
Collaborate with developers or Shopify apps to improve Core Web Vitals, page speed, and site performance.
Identify backlink opportunities and propose strategies to strengthen domain authority.
Track keyword rankings, organic traffic, and organic revenue growth.
Use GA4, Google Tag Manager, Meta Ads Manager, Google Ads, and Search Console to measure performance.
Create dashboards and deliver weekly reports highlighting KPIs, wins, and recommendations.
Partner with management to develop long-term customer acquisition and retention strategies.
Stay current with updates to Google's algorithms, SEO best practices, Meta Ads, and Google Ads.

Requirements

3+ years of experience managing Meta Ads and Google Ads for ecommerce brands.
Strong experience with Google Shopping, Google Search, and Performance Max campaigns.
Proven SEO experience with measurable improvements in rankings, traffic, and revenue.
Experience managing Shopify stores.
Strong understanding of Google Merchant Center.
Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and reporting tools.
Proven ability to scale profitable advertising campaigns.
Strong analytical, communication, and problem-solving skills.

Technologies

Meta Ads Manager
Google Ads
Google Shopping
Google Merchant Center
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Shopify
Klaviyo
Microsoft Clarity
Hotjar
Performance Max

What Success Looks Like

Increase profitable revenue from Meta and Google Ads.
Improve ROAS while reducing customer acquisition costs.
Grow organic search traffic through SEO improvements.
Increase rankings for high-value fragrance related keywords.
Improve Google Shopping feed performance.
Build a repeatable testing framework for continued growth.
Deliver clear reporting and actionable recommendations.

To Be Considered

A brief summary of an ecommerce brand you've helped grow.
Your monthly advertising budget management experience.
Platforms you've managed (Meta, Google Ads, Google Shopping, SEO, etc.).
Results you've achieved, including:
- ROAS improvements
- Revenue growth
- CPA reductions
- Organic traffic growth
- Keyword ranking improvements
- Conversion rate improvements
Your experience with Shopify, Google Merchant Center, and Google Search Console.
Links to your LinkedIn profile, portfolio, or case studies (if available).

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