Marketing Operations & Event Manager

Mecum Auctions is the world’s largest collector car auction company, known for premium experiences that connect buyers, sellers, and enthusiasts. This role offers a solid benefits package and a clear opportunity to shape lifecycle marketing and on-site activations across auctions and non-auction events. The position is onsite in Walworth, Wisconsin (ZIP 53184) with up to 50% travel, and compensation starts from $60,000 per year.

As the Lifecycle Marketing & Events Manager, you will own the marketing email calendar, oversee communications tied to auctions and sponsorships, and lead branded activations at auctions and other events. This role combines data-driven email operations with hands-on event execution to strengthen Mecum’s brand presence.

Responsibilities

• Own and manage Mecum’s marketing email calendar
• Review and approve emails produced by support staff
• Ensure all email campaigns (single-car, group-car, collection eblast), auction communications, and marketing requests are properly calendared and deployed on schedule
• Develop and manage select email campaigns through all stages of execution
• Create and send sponsored eblasts aligned with partner deliverables
• Build auction-specific data extensions and customer segments for pre-auction communications, including ticket buyers, at-auction bidders, and consignors
• Create data extensions and segments as needed, including pageviewer and auction close data segments
• Support miscellaneous segmentation and reporting requests
• Provide article posting support during team PTO coverage
• Research and identify events for sponsorship, brand visibility, and experiential marketing opportunities
• Plan, staff, execute, and manage Mecum brand activations at non-auction events
• Manage Adventure Zone operations and staffing at auctions in partnership with the bidder services team
• Execute activations in alignment with contractual sponsorship deliverables
• Coordinate with partners to ensure proper branding, placement, staffing, and guest experience
• Serve as the primary on-site point of contact for partner activation needs
• Lead activation setup, live operation, and breakdown when the logistics manager is unavailable
• Collaborate with logistics and operations teams to ensure flawless execution
• Report on event costs, attendance, and ROI from event participation

Requirements

• 3+ years in marketing operations, CRM/email marketing, events, or sponsorship activations
• Strong experience with campaign calendars, segmentation, and email deployment workflows
• Ability to manage multiple deadlines across auction cycles and live events
• Excellent communication and partner management skills
• Comfortable working on-site at events and leading activation execution
• Automotive, lifestyle, or live event experience strongly preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance