Marketing Director

Lavender Lane Assisted Living is seeking a Marketing Director in Mesa, AZ (onsite) with a mission-driven team culture and benefits that support your life outside of work. This role partners closely with community management to strengthen resident recruitment, maintain occupancy, and ensure prospective residents and families receive consistent, clear communication throughout the admissions journey. The salary for this position is USD 60,000 - 65,000 per year.

What You’ll Do

You will lead the resident recruitment process by building meaningful relationships with prospects and their families, then identifying each candidate’s individual needs. You will also develop and maintain internal and external marketing strategies that support referral sources and community connections.

To help the community stay strong, you will maintain occupancy levels by tracking and trending resident movements. You will serve as the central point of contact for prospective residents, ensuring the next steps are clear and coordinated. In collaboration with the community management team, you will manage the admission and assessment process to support a smooth, resident-centered experience.

Critical Success Factors

• Superior communication skills in English, both oral and written
• Ability to communicate a clear vision of the community and its services
• Dependability and punctuality with a professional, competent demeanor
• Knowledge of the physiology and psychology of the older person
• Recognition of common signs and symptoms of dementia
• Customer service strength and telephone marketing skills
• Adaptable, flexible approach focused on meeting the needs of prospective residents and their families
• Team and business partner skills

Requirements

• Superior communication skills in English, both orally and in writing
• Ability to communicate a clear vision of the community and its services
• Dependable and punctual with a professional, competent demeanor
• Knowledge of the physiology and psychology of the older person
• Recognizes common signs and symptoms of dementia
• Strong customer service skills and telephone marketing skills
• Adaptable, flexible, and focused on meeting the needs of prospective residents and their families
• Demonstrate team and business partner skills
• Degree in marketing or human services field preferred
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare/personal care background preferred
• Proven track record of marketing/sales results
• Outgoing personality with superior communication skills and strong customer service orientation required
• Neat, clean appearance and a positive, cheerful attitude
• Clean driving record and valid state-issued driver’s license
• Local travel required

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Culture and Values

Lavender Lane Assisted Living is built by dedicated professionals guided by values including Celebration, Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Customer Second (Employee First!), and Ownership.