Marketing Content Engineer

Unum Group seeks a Marketing Content Engineer to design and optimize scalable content solutions for multi-channel marketing in Portland, ME (onsite) with a salary range of USD 63,500 to 120,000 per year.

Responsibilities

• Define content models and copy standards to ensure deliverables are strategic, distinctive, and stand out in the marketplace
• Architect and engineer content experiences across digital channels, aligned with brand strategy and audience needs
• Create modular, reusable content components and structure content for personalization and omnichannel delivery
• Collaborate with CX priority teams to co-develop program big ideas and support agile ceremonies (standups, sprint reviews)
• Leverage AI writing tools (Copilot, Writer.com) to generate, refine, and optimize content across formats and platforms
• Own high-level messaging for each program ensuring all marketing mix elements adhere to the strategy and bring it to life
• Design and maintain content taxonomies, tagging systems, and personalization rules for delivery
• Partner with Creative Lead to develop style guidelines including tone and manner for all media
• Build reusable content components and templates aligned with audience needs, SEO/GEO best practices, and platform capabilities
• Write high-priority communications
• Determine optimal content placement across channels (web, email, social, portals) based on audience behavior and consumption patterns
• Present creative concepts to Senior Leadership/Strategy Review Board
• Provide guidance and support to Production & Delivery team Copywriters
• Work closely with Process Facilitation Managers to brief teams and ensure alignment
• Coordinate with external agencies and internal teams for consistent strategy and execution
• Participate in retrospectives and contribute to process optimization
• Apply information architecture and user experience principles to structure content for intuitive navigation and consumption
• Design content models and workflows that support efficient management, retrieval, and personalization across digital platforms
• Collaborate with UX and development teams to ensure content solutions are user-centered and technically robust
• May perform other duties as assigned

Requirements

• Degree in Marketing, Communications, or related field
• 6+ years of full-time professional communications experience; agency experience a plus
• Strong analytical skills and ability to translate business requirements into content architecture
• Superior writing, editing, and creative skills in both traditional and digital media
• Experience with content management and automation tools (Headless CMS)
• Analytics platforms for performance tracking
• Understanding of content modeling and structured authoring (DITA, Markdown)
• Experience with AI writing tools (Copilot, Writer.com) and content automation platforms
• Knowledge of APIs, HTML/XML, and basic scripting
• Thrives in a fast-paced, collaborative environment and quickly translates strategic direction into actionable, creative solutions
• Demonstrated ability to edit, coach, and develop other newer Content Engineers
• Passion for idea development and creativity
• Works well independently as well as in a cross-functional team environment
• High level of initiative and ownership
• Reliable knowledge of AP style
• Demonstrated ability to model, organize, and deliver content for digital platforms, applying best practices from information science and user experience
• Experience working with cross-functional teams to optimize content for usability, accessibility, and engagement
• Familiarity with content management systems, metadata, taxonomy, and digital asset organization
• Drives a shift toward scalable content creation: create once, reuse everywhere

Technologies

• Copilot
• Writer.com
• Headless CMS
• HTML
• XML
• APIs

Benefits

• Award-winning culture
• Inclusion and diversity as a priority
• Performance Based Incentive Plans
• Competitive benefits package that includes Health, Vision, Dental, Short & Long-Term Disability
• Generous PTO including paid time to volunteer
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments