Direct Marketing Manager (Canvass)

In Roanoke, Renewal by Andersen of Central Virginia is seeking a Direct Marketing Manager for canvassing to lead the local field team, craft regional lead-generation strategies, and deliver training and customer experiences that meet the company’s high service standards. This on-site, full-time role centers on building a robust canvassing operation and developing talent within a fast-paced, deadline-driven environment in the Roanoke office.

Location

Roanoke, VA (onsite)

Compensation

USD 65,000 - 70,000 per year

Experience

Minimum 3 years of experience managing large teams

Responsibilities

• Lead the local canvassing culture by modeling desired behaviors and techniques for the team.
• Ensure a world-class customer experience at every touchpoint of the canvassing process.
• Proficiency in Excel, Word, and PowerPoint is a plus.
• Oversee a comprehensive training program, including training sessions, role playing, field supervision, and team motivation.
• Monitor and coach all Team Leads to ensure adherence to procedures, scripts, and customer service guidelines.
• Provide strategy management and tactical execution for canvassing initiatives.
• Develop and implement canvass strategies that generate and cultivate leads through door-to-door activities regionally.
• Lead program launches through strategic staffing, training, planning, scheduling, and management of canvassing activities.
• Develop immediate, short-term, and long-term market strategies.

Requirements

• 3+ years of experience managing large teams.
• Valid driver’s license with a clean driving record.
• Excellent training and coaching skills.
• Ability to think strategically with strong project management skills and attention to detail.
• Strong verbal and written communication abilities; capacity to self-manage time and budget to achieve objectives.
• Ability to analyze the effectiveness of canvassing programs and teams.
• Understanding of the role of marketing communications, sales promotions, and advertising.
• Demonstrated leadership capabilities.

Technologies

• Excel
• Word
• PowerPoint

Benefits

• Medical
• Dental
• Vision
• PTO
• 401K with a match
• Company paid Life insurance policy

About Renewal by Andersen

Renewal by Andersen, the replacement division of Andersen Windows, is looking for a Direct Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team. This position is in our Roanoke office.

Our Culture

Our focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential.