Creative Director - Consumer Print Global Marketing

Lead HP’s creative vision for Consumer and SMB Print, helping build a consistent, compelling brand voice across markets, channels, and touchpoints. Based in Vancouver, WA (onsite), this full-time role offers USD 166,050 - 249,100 per year and the opportunity to drive measurable brand and commercial outcomes through integrated, consumer-first creative.

What you’ll do

• Own the overall creative vision and strategy for consumer and SMB print.
• Turn consumer insight, cultural trends, and business priorities into distinctive creative platforms.
• Develop breakthrough ideas that shift how consumers think about print and enable them to create, do, and enjoy it.
• Set clear, differentiated creative expression across markets and consumer touchpoints, rooted in consumer understanding rather than product features alone.
• Lead integrated creative across ad spots, digital, social, content, retail, and e-commerce.
• Raise the creative bar by providing direction to internal teams and agencies, including challenging briefs and agency thinking to strengthen distinctiveness.
• Ensure brand consistency while allowing creative to flex appropriately by audience, channel, and market.
• Create retail-ready creative approaches for retail media, retailer content, product pages, promotions, and in-store experiences.
• Build a test-and-learn culture by implementing campaign effectiveness measurement frameworks such as brand tracking, awareness/consideration, and sales uplift, then applying learnings iteratively.
• Explore AI and emerging creative technologies to improve quality, speed, and scale.
• Develop a high-performance team culture defined by consumer obsession, creative ambition, analytical rigor, and collaborative execution.
• Own succession planning, talent development, and hiring to support long-term team success.
• Build strong partnerships with agencies and other creative partners, while collaborating closely across Brand, Insights, Strategy and Product Marketing, Performance, Media, and Sales.
• Partner with the Performance Marketing Senior Manager so creative and performance work as complementary disciplines.
• Act as the senior creative voice within the consumer marketing organization and confidently present creative strategy and work to senior leadership.

What you bring

• Significant experience as a Creative Director, Executive Creative Director, or equivalent senior creative leader.
• A proven track record creating distinctive consumer brand work.
• Ability to deliver exceptional creative while managing budgets and resources.
• Experience leading integrated campaigns across digital, social, and traditional channels.
• Strong experience managing creative agencies and multidisciplinary teams.
• Experience across DTC, e-commerce, and/or retail environments.
• Exceptional conceptual and strategic creative thinking, with strong understanding of consumer behavior and cultural trends.
• Experience working across multiple markets and geographies.
• Excellent communication, presentation, and influencing skills.
• Experience in consumer technology, electronics, DTC, e-commerce, or retail.
• Experience working for a globally recognized consumer brand.
• Experience transforming creative organizations or operating models.
• Experience using AI and new technologies to accelerate creative development.
• Bachelor’s degree in marketing or a related discipline (required).

How success is measured

• Strength and distinctiveness of the consumer brand
• Contribution of creative work to revenue growth and category expansion
• Consistency and quality across DTC and retail touchpoints
• Creative effectiveness and quality
• Speed and scalability of creative production
• Adoption of new creative capabilities and ways of working
• Strength of creative talent and agency partnerships

Additional details: Full time. Travel: 25%. Relocation: No. Shift premium: No shift premium. Technologies: AI.