Content and Marketing Specialist
Job Description
On-site opportunity in Redding, California with a competitive hourly range of $21 to $25 per hour. This role offers flexible scheduling as full-time or part-time based on qualifications and preferences, and you will join a collaborative university communications team focused on delivering engaging content, clear messaging, and cross-channel marketing support across blogs, press materials, digital channels, and institutional communications. The position involves media relations, enrollment communications, and a broad slate of storytelling responsibilities.
Responsibilities
- Write blog posts for the university website featuring student and alumni stories, program highlights, and campus news.
- Draft and distribute press releases on behalf of the university.
- Contribute to the Life Together publication, recapping the prior quarter for the Simpson University community.
- Prepare speeches, talking points, and remarks for university leadership, including the President.
- Develop and maintain consistent university messaging and institutional communications.
- Build and manage relationships with local media to secure interviews and coverage.
- Create written content for marketing campaigns, website pages, and institutional communications.
- Coordinate email and SMS marketing campaigns and institutional announcements.
- Develop content and creative assets for student communications across the enrollment funnel (inquiry, applicant, admitted, enrolled), partnering with Admissions.
- Design graphic assets for marketing materials, social media, and advertising.
- Capture photography of campus life, events, and athletics for use across marketing channels and communications.
- Produce short form video content for social media, including campus clips, event highlights, and student testimonials.
Requirements
- Bachelor’s degree is required; degrees in Communications, Journalism, Marketing, Public Relations, or related fields are preferred.
- 1 to 2 years of experience in communications, marketing, content writing, or a related role; higher education experience is preferred.
- Strong writing, editing, and proofreading skills across formats such as blog posts, press releases, web copy, emails, publications, and speeches.
- Experience with media relations and securing local media coverage.
- Experience with email marketing platforms (eg, Mailchimp, Constant Contact) or CRM-integrated tools.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or comparable design software.
- Photography and video production skills are preferred.
- Organized, detail-oriented, precise, and able to manage multiple projects simultaneously.
- Ability to work well independently and collaboratively within a team.
Technologies
- Mailchimp
- Constant Contact
- CRM-integrated tools
- Adobe Creative Suite: Photoshop, Illustrator, InDesign
Physical requirements
Typical working conditions are indoors in a controlled environment. Responsibilities largely involve computer-based work.
- Equipment used includes computer, scanner, copier, mouse, keyboard, stapler, 3-hole punch, and letter opener.
- Essential physical tasks include sitting for long periods while using a computer; fine dexterity and repetitive hand motions are part of the role.
- Other considerations may include keyboard use, grasping and handling, and potential driving or vehicle operation.