Boston Consulting Group’s BCG Vantage team brings functional and industry experts together to help case teams and clients turn insight into measurable impact. In this Senior Analyst role within BCG’s Marketing, Sales, and Pricing Practice, you will support marketing strategy and transformation work by running diagnostics and helping shape, monitor, and optimize large marketing transformation programs.
Based in Boston, MA (onsite), this position focuses on applying analytical rigor and marketing expertise across client engagements, including data visualization, performance analytics, and capability assessment across quantitative and qualitative signals.
What you’ll do
- Partner with BCG project teams and contribute directly to client work.
- Run diagnostics and support the design, monitoring, and optimization of large marketing transformation programs.
- Assess client capabilities using both quantitative results and qualitative observations.
- Develop client-facing capabilities that improve performance, including dashboarding and data visualization.
- Apply an analytics and marketing toolkit to support project proposals and case work (including outside-in observations, competitive benchmarking, and survey fielding).
- Contribute to business development by creating and maintaining intellectual property and knowledge that advances the Marketing topic and sub-topics.
- Support project cases, workshops, and proposals.
- Travel occasionally to serve clients onsite during staffing assignments to understand requirements and design or develop solutions.
- Solve complex client problems using relevant analytical approaches and customized solutions.
- Interface with BCG case and client teams and report results in a credible, confident way.
- Work collaboratively, often in a virtual group dynamic, and use agile ways of working.
What you bring
- Bachelor’s Degree required; Advanced Degree preferred, with demonstrated high academic achievement.
- 3-5 years of industry and/or 2-3+ years of consulting professional experience.
- Previous experience at a consulting firm and/or marketing agency strongly preferred.
- Strong analytical skills and proficiency with Excel required.
- Experience with marketing analytics, customer data, digital marketing, CRM, marketing technology, or related tools and platforms is a plus.
- 30-50% travel expected on average, with variation based on client engagements.
- Excellent interpersonal and communication skills, with fluency in written and spoken English.
- Strong business acumen and problem-solving capabilities.
How the BCG Vantage team works
- This role is an integral part of BCG’s MSP Practice and also integrates into case teams on client engagements.
- You will work across a diverse set of BCG functions to support innovative thinking and outcomes for BCG and its clients.
- BCG Vantage experts help co-create insights with case teams and clients using industry trends, proprietary data or tools, and complex market research and analysis.
- Team members also support Practice Area business development, proposals, and the organization and codification of knowledge that helps deliver superior business value.
Compensation and benefits
The salary range for this role in Boston, MA is USD 115,700 - 119,500 per year. Total compensation includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package.
- $0 health insurance premiums for BCG employees, spouses, and children.
- $10 (USD) copays for doctor visits, urgent care visits, and prescriptions for generic drugs.
- Dental coverage, including up to $5,000 in orthodontia benefits.
- Vision insurance for glasses and contact lenses annually.
- Reimbursement for gym memberships and other fitness activities.
- Fully vested Profit Sharing Retirement Fund contributions made annually, whether or not you contribute, plus an option to contribute to a 401(k).
- Paid Parental Leave and other family benefits, including elective egg freezing, surrogacy, and adoption reimbursement.
- Generous paid time off: 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month).
- Paid sick time on an as needed basis.
Technology
