Slate Marketing Jobs

1 job found

1d ago

Email Marketing Specialist (Enrollment Marketing & Communications)

University of Florida Gainesville, FL

Gainesville, FL

1d ago

$50k - $50k/yr Full time Marketing Analytics Campaign Management

Apply Now

Job Description

Join a results‑driven enrollment marketing team in Gainesville, onsite at the University of Florida. This Email Marketing Specialist role offers a base salary of $50,000 per year and a benefits package that supports health, retirement, time off, and professional development. You will collaborate with Enrollment Management and the broader Marketing and Communications groups to engage prospective students across undergraduate, graduate, certificate, and professional programs, while upholding UF branding and messaging standards.

Benefits

Health, dental, and vision insurance
State retirement plans
Paid time off including approximately 22 vacation days, 13 sick days, and 11 paid holidays per year
Tuition assistance through the UF Employee Education Program
Public Service Loan Forgiveness eligible employer

Responsibilities

Collaborate with the Enrollment Marketing and Communications team to execute the annual enrollment communications plan using CRM platforms
Design and launch campaigns that support divisional enrollment goals and priorities
Partner with Enrollment Management units to craft effective communication and marketing strategies that boost engagement with prospective students
Manage email marketing initiatives, including audience segmentation, personalization, testing, scheduling, automation, and deployment
Ensure communications align with university branding standards and messaging objectives
Create and maintain communication templates and assets within the CRM
Generate and maintain target audience reports and communication lists within CRM systems
Develop audience segmentation strategies to support personalized communications
Maintain workflows and automation processes to ensure timely and accurate outreach
Leverage CRM functionality to improve campaign performance and operational efficiency
Serve as a resource on CRM-related communication processes and best practices
Use enrollment and prospect data to support strategic communications across multiple student populations
Produce reports and audience selections to support marketing and recruitment efforts
Assist stakeholders with CRM reporting and data requests
Analyze performance metrics and identify opportunities for improvement
Maintain strong working relationships with partners and CRM users across Enrollment Management
Stay current on marketing automation and digital communications trends, recommending innovative solutions
Evaluate workflows and champion process improvements, documentation, and automation strategies
Support additional duties and special projects aligned with divisional initiatives

Requirements

Bachelor's degree in a relevant field and one year of related experience, or an equivalent combination of education and experience

Technologies

Salesforce
Slate
HubSpot
Google Analytics
Google Ads

Preferred Qualifications

Strong verbal and written communication skills
Problem-solving mindset that is resourceful, proactive, and collaborative
Experience with CRMs such as Salesforce, Slate, and HubSpot
Experience with Google Analytics and Google Ads
Familiarity with WCAG 2.1 accessibility guidelines
Knowledge of email compliance regulations
Experience with email marketing and marketing automation technologies
Excellent attention to detail, accuracy, and time management
Ability to collaborate effectively with diverse audiences and adapt approach as needed
Team-oriented with the ability to thrive in a collaborative environment

Application Materials

Cover letter
Resume
List of references

Application must be submitted by 11:55 p.m. ET on the posting end date.

Posting Information

Advertised: July 20, 2026
Applications close: August 3, 2026

Health assessment required: No

View full job page →

Get Slate Marketing Jobs alerts

New Slate Marketing Jobs, daily.