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Sales & Marketing Analyst

G&H Solutions Canoga Park, CA

Canoga Park, CA

Today

$75k - $100k/yr Full time Marketing Digital Marketing Lead Generation

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Job Description

G&H Solutions is seeking a Sales & Marketing Analyst in Canoga Park, CA, onsite. This role owns the data-driven engine behind sales and marketing performance, building operations analytics, managing CRM reporting, and translating full-funnel results into actionable insights for leadership.

Key Responsibilities

Build and maintain weekly and monthly sales and marketing status reports for leadership, including pipeline, conversion by stage, performance by market, and trends requiring attention.
Develop dashboards and reporting outputs powered by CRM data (Quickbase), supporting leadership visibility through market-level and team-level views.
Connect metrics across the full customer journey, from lead to appointment set, confirmation, sit, sale, dispatch, and production to identify where deals progress or stall.
Create rep-level scorecards used by sales managers, including time to work a lead, sit rates, closing rates, and referral, repeat, and upsell activity by rep and by market.
Support monthly sales forecasting by market using pipeline and historical data.
Identify bottlenecks in lead and deal movement across handoffs and operational steps (including confirmations and dispatch) and propose data-backed improvements.
Connect sales, dispatch, and marketing systems to ensure clean data flow, owning data mapping and validation during stack upgrades and platform evaluations.
Conduct recurring analysis of marketing sources and platforms, including cost per lead, cost per sit, and cost per sale by platform and by market, and convert results into investment recommendations.
Run recurring performance reviews for lead-generation and marketing vendors, evaluating cost, volume, and lead quality while managing vendor relationships on agreed metrics.
Research and recommend new marketing sources, connect with vendors to open additional channels, and test new initiatives with data prior to scaling spend.
Score lead quality by source through to sale, ensuring sales are attributed to the originating source so marketing decisions are grounded in revenue, not only lead volume.
Track marketing spend by platform and by market against outcomes, recommending budget shifts toward what converts.
Own performance of website and social media channels by tracking visit-to-lead conversion, analyzing engagement and lead generation by channel, and coordinating with external vendors to execute improvements.

Required Skills and Qualifications

2–4 years of experience in sales operations, revenue operations, marketing analytics, or a comparable analytical role.
Strong Excel and Google Sheets skills, including the ability to model, pivot, and reconcile large datasets.
Hands-on CRM experience building reports, dashboards, and workflows (data entry only is not the focus). Quickbase experience is a plus; Salesforce or HubSpot experience is also welcome.
Experience with BI and dashboarding tools such as Tableau, Power BI, Looker Studio, or similar.
Fluency in marketing performance metrics including cost per lead, cost per sale, and conversion by channel, along with sound judgment for evaluating platforms and campaigns using data.
Comfort managing external vendors, including running performance reviews based on results.
Ability to communicate data findings clearly to leadership and sales teams who do not work in spreadsheets daily.
Self-directed, detail-focused approach with strong data validation habits.
Familiarity with web and social analytics tools such as Google Analytics and Meta Business Suite, or similar.
Experience in home improvement, home services, or another direct-to-consumer sales environment is a plus.

Technologies

Quickbase, Salesforce, HubSpot
Excel, Google Sheets
Tableau, Power BI, Looker Studio
Google Analytics
Meta Business Suite

Benefits

Real opportunity for growth as the company expands into new markets and builds new functions, with a clear path toward leadership as the analytics function scales.
Direct exposure to company leadership, with the work driving weekly decision-making.
A green-field opportunity to help shape and build the reporting and analytics function.

Location and Schedule

Work Location: Canoga Park, CA (onsite)
Workdays: Sunday – Thursday, with Friday as a half day

Compensation

Type: Salaried, full-time
Salary: $75,000–$100,000 per year (depending on experience)
Pay: $75,000.00–$100,000.00 per year

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