Blueprint Technologies is seeking a hands-on Marketing Lead to plan and execute integrated marketing programs. This role manages day-to-day marketing activities and converts growth priorities into market positioning, coordinated campaigns, customer proof, sales enablement, and measurable engagement.
Role Overview
The Marketing Lead will develop an annual and quarterly marketing plan aligned with Blueprint’s growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals. The position emphasizes connecting messaging and execution across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing.
Key Responsibilities
- Develop and execute an annual and quarterly marketing plan aligned with Blueprint’s growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals.
- Build and maintain a messaging architecture spanning company story, solution portfolio, industry expertise, strategic partnerships, customer outcomes, and differentiated intellectual property across channels.
- Create an integrated marketing calendar with defined audiences, messages, offers, channels, owners, timelines, budgets, conversion paths, and success measures.
- Lead integrated campaigns across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing initiatives.
- Partner with Client Development and solution leaders on demand-generation and account-expansion programs that support qualified pipeline and stronger customer relationships.
- Own campaign planning from initial brief through launch and follow-up, ensuring content, creative, audience, lead routing, seller engagement, and measurement are connected.
- Guide development of blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content with an emphasis on measurable customer outcomes.
- Collaborate with subject matter experts to translate technical expertise and customer outcomes into differentiated stories for executive, business, and technical audiences.
- Create a repeatable customer-proof program capturing quantified outcomes, customer perspectives, technical credibility, and reusable evidence in a consistent format.
- Maintain brand voice and messaging standards across website, social channels, events, sales, recruiting, and internal materials.
- Balance partner visibility with a cohesive narrative about Blueprint’s broader capabilities, solutions, industries, and business value.
- Manage partner marketing activity including joint campaigns, events, seller enablement, customer proof, co-marketing opportunities, and follow-up aligned to measurable business goals.
- Oversee sales enablement materials such as presentations, one-pagers, case studies, proposal templates, battlecards, and executive pursuit content.
- Manage website content and digital performance including solution and industry pages, campaign landing pages, email programs, social presence, search visibility, and coordination with internal and external resources.
- Improve digital conversion journeys by aligning messaging, offers, calls to action, forms, lead capture, routing, follow-up, and measurement from first engagement through qualified conversation.
- Establish content governance and lifecycle processes to audit, refresh, consolidate, repurpose, or retire outdated assets for improved discoverability and reuse.
- Build a social and editorial strategy balancing customer proof, solution education, subject matter expertise, executive perspective, partner activity, events, and company culture.
- Turn conferences, webinars, and partner events into integrated campaigns with defined audiences, pre-event outreach, on-site activation, seller coordination, post-event follow-up, content reuse, and attributable results.
- Establish lead-management and campaign-follow-up processes with Client Development and Sales Operations to ensure engagement is captured, routed, acted on, and measured.
- Define and monitor marketing KPIs, dashboards, and reporting across engagement, conversion, campaign performance, lead flow, pipeline contribution, partner activity, content performance, search visibility, and channel effectiveness.
- Use campaign, customer, market, and competitive insights to improve targeting, messaging, investment decisions, and future programs.
- Manage marketing budget, vendors, agencies, freelancers, tools, timelines, and deliverables with clear priorities and accountability.
- Lead, coach, and develop the Marketing Coordinator by setting priorities, clarifying ownership, removing barriers, reviewing work, and creating opportunities for growth.
- Improve marketing processes, documentation, asset organization, automation, and AI-enabled workflows without adding unnecessary complexity.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Three to five years of progressive B2B marketing experience, including ownership of integrated campaigns and experience leading people, vendors, agencies, or complex cross-functional work.
- Experience in a technology, consulting, professional services, data, AI, cloud, or similarly complex B2B environment.
- Ability to connect marketing strategy and execution to demand generation, sales enablement, customer engagement, and measurable business outcomes.
- Strong writing, editing, messaging, and storytelling skills to clarify technical subject matter while maintaining credibility.
- Experience planning and executing across content, email, social media, web, events, webinars, partner marketing, paid media, and account-based programs.
- Experience improving website messaging, content architecture, conversion paths, calls to action, lead capture, SEO, and content lifecycle governance.
- Demonstrated ability to build customer-proof and thought-leadership programs from interviews with executives, customers, and technical subject matter experts.
- Strong project and program management skills to set priorities, manage dependencies, and complete multiple initiatives.
- Experience managing budgets, vendors, freelancers, agencies, tools, and campaign resources.
- Strong analytical judgment to turn campaign and funnel data into practical recommendations.
- Collaborative, low-ego leadership style with high standards, direct communication, initiative, and follow-through.
Technologies
- WordPress, Canva, Adobe Creative Suite
- LinkedIn
- Databricks
- Enterprise CRM
- Marketing automation, lead-management, campaign-attribution platforms
- Marketing data, web analytics, SEO tools
- Paid digital advertising platforms
- AI-enabled tools
Location and Work Arrangement
This is a hybrid role based in Bellevue, Washington, with an expectation of working from the office at least two days per week. Additional in-office attendance may be required based on business needs.
Compensation
For candidates based in Washington State, the anticipated compensation range is $68,600 to $116,000 USD annually, with a midpoint of $92,300.
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Account (FSA)
- 401(k) retirement plan
- Competitive paid time off
- Parental leave
- Professional growth and development opportunities
What Success Looks Like
- Blueprint has a focused marketing plan and a consistent external story connected to business priorities and carried through to execution.
- Campaigns reach defined audiences with strong messaging, coordinated seller follow-up, and measurable contribution to qualified pipeline and account engagement.
- Client Development and solution leaders have current, useful content and sales materials that support opening conversations and advancing opportunities.
- Strategic partner marketing produces coordinated activity and stronger visibility, creating real customer or pipeline opportunities rather than isolated events or one-off assets.
- Blueprint’s market-facing presence consistently communicates technical credibility, quantified customer outcomes, differentiated solutions, and the breadth of capabilities.
- Website, social channels, events, content, and sales follow-up function as connected customer journeys with clear calls to action and measurable conversion.
- High-value content stays current, discoverable, and reusable, with outdated messaging and assets not active by default.
- Marketing priorities, timelines, budgets, results, and risks are visible, and performance data supports decisions and continuous improvement.
- The Marketing Coordinator has clear direction, effective support, appropriate ownership, and meaningful opportunities to grow.
Preferred Qualifications
- Experience with enterprise CRM, marketing automation, lead-management, and campaign-attribution platforms.
- Experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
- Familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
- Experience supporting partner-led or co-marketing motions within a technology ecosystem.
- Familiarity with design and content-production tools such as Canva or Adobe Creative Suite.
- Experience marketing data, analytics, AI, cloud, Databricks, or productized technology solutions.
- Experience using AI-enabled tools to improve research, content development, personalization, campaign operations, reporting, or team productivity.
