The Growth Marketing Manager at RELYCO leads customer acquisition through integrated campaigns, trade shows, and multi-channel demand generation to drive revenue growth. The role plans and executes initiatives across email, digital, print, events, and partnerships in collaboration with sales and external vendors to align programs with pipeline targets.
Responsibilities
- Lead RELYCO's trade show and event marketing strategy from concept through execution and post-event follow-up
- Oversee all aspects of trade shows including logistics, booth coordination, vendor management, promotional materials, travel coordination, and lead tracking
- Develop and implement integrated demand generation campaigns across email, digital, print, and social media channels
- Design and optimize email marketing programs, nurture workflows, and audience segmentation strategies
- Manage paid advertising initiatives such as PPC, retargeting, and paid social campaigns
- Collaborate with sales teams to ensure marketing programs support lead generation and pipeline goals
- Analyze campaign and event performance, delivering actionable insights and ROI reporting
- Create compelling content and messaging for campaigns, landing pages, print collateral, trade show materials, and promotional initiatives
- Coordinate direct mail and print marketing campaigns to support customer acquisition and retention
- Utilize marketing automation, CRM platforms, and AI tools to improve performance and operational efficiency
- Manage marketing calendars, timelines, and deliverables across multiple projects simultaneously
- Identify opportunities to improve lead generation, customer engagement, and overall marketing effectiveness
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of 5 years of experience in demand generation, event marketing, or integrated marketing roles
- Proven experience managing trade shows, conferences, and industry events
- Strong background in digital marketing, email marketing, and campaign analytics
- Experience with CRM systems, marketing automation platforms, and reporting tools
- Familiarity with print marketing and direct mail campaigns is preferred
- Excellent organizational and project management skills with keen attention to detail
- Strong analytical mindset with the ability to interpret data and optimize performance
- Ability to manage multiple priorities in a fast-paced environment
- Collaborative team player with excellent communication skills
- Experience leveraging AI and emerging marketing technologies is preferred
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
About RELYCO
RELYCO is a premier supplier of unique and innovative paper products designed for laser and inkjet printers. For 35 years, RELYCO has partnered with clients across industries and with federal, state, and local governments. Their products support thousands of applications, enabling customers to maximize the value of their printer investments.
Location
The company operates from a Dover, New Hampshire office, located within walking distance of downtown shops and restaurants.
Salary
Salary: USD 60,000 – 80,000 per year
Job Type
Full-time
Work Location
Hybrid remote in Dover, NH
Location Type
Hybrid work
Culture
RELYCO maintains a Community Service Team led by employees to support local causes. The company collaborates with schools and local nonprofit organizations to provide sponsorships, food, school supplies, and gifts to underprivileged families.
