Marketing Jobs in Dania, FL

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CRM & Lifecycle Marketing Specialist

Cruise.com Dania, FL

Dania, FL

Today

Full time Marketing CRM Crm Platform

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Job Description

Based in Dania, FL with a hybrid work setup, Cruise.com seeks a CRM and Lifecycle Marketing Specialist to own the CRM, lifecycle, and email programs, building HubSpot-driven customer journeys that boost engagement, loyalty, and repeat bookings.

Responsibilities

Own the CRM and lifecycle strategy from planning through execution, aligned with business priorities.
Design customer lifecycle programs that drive repeat bookings, retention, and long term engagement.
Develop segmentation frameworks using booking history, preferred cruise lines, destinations, travel behavior, engagement history, and other CRM data.
Build and maintain automated journeys, nurture tracks, win-back campaigns, and personalized workflows in HubSpot.
Craft targeted initiatives that reconnect past cruisers with relevant destinations, lines, promotions, and seasonal offers.
Continuously optimize journeys through testing, personalization, and performance analysis.
Maintain CRM data quality, audience lists, and segmentation to support precise targeting and personalization.
Develop and execute Cruise.com's email marketing strategy and campaign calendar.
Build, test, schedule, and deploy email campaigns within HubSpot.
Create highly personalized emails leveraging segmentation and behavioral data.
Run A/B tests on subject lines, messaging, creative, segmentation, and send times.
Analyze campaign performance and recommend improvements based on engagement, conversions, and revenue.
Ensure email campaigns align with seasonal promotions, partner relationships, and business priorities.
Collaborate on Cruise.com's blog content strategy with the Marketing Coordinator and identify SEO, AEO/GEO opportunities.
Ensure blog content supports CRM campaigns and promotional priorities while meeting quality and brand standards.
Review blog content for accuracy, consistency, and marketing impact.
Partner with the Social Media team to integrate campaigns across email, blog, and social channels.
Maintain messaging consistency across all customer touchpoints and marketing efforts.
Share insights and performance data to strengthen cross-channel marketing initiatives.
Coordinate with the Director of Marketing on campaign planning and overall customer strategy.
Prepare monthly CRM and marketing performance reports.
Analyze engagement, lifecycle metrics, and campaign results to identify optimization opportunities.
Monitor KPIs such as retention, repeat bookings, email performance, and overall campaign effectiveness.
Present data-driven recommendations to enhance the customer experience and marketing outcomes.

Requirements

4-6+ years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or marketing automation.
Advanced, hands-on experience with HubSpot Marketing Hub, including:
- Customer segmentation
- Workflows and automation
- Lifecycle marketing
- Email campaign development
- Dynamic lists and personalization
- Campaign reporting and analytics
Proven track record designing and executing lifecycle marketing programs that boost engagement, retention, and repeat purchases.
Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
Excellent project management, organizational, and communication abilities.
Ability to manage multiple priorities while maintaining meticulous attention to detail.
Strong written communication skills.
Must possess a valid passport.

Preferred Qualifications

Experience in the cruise, travel, hospitality, tourism, or vacation industries.
Knowledge of cruise products, customer buying behavior, and seasonal travel patterns.
Experience marketing to existing customer databases with a focus on retention, loyalty, and repeat purchases.
Familiarity with SEO, content marketing, and AI assisted search optimization (AEO/GEO).
Experience using Google Analytics 4 and marketing reporting dashboards.
Bachelor's degree in Marketing, Communications, Business, or a related field.

Technologies

HubSpot Marketing Hub
Google Analytics 4

Benefits

Health Insurance
Dental Insurance
Voluntary Life Insurance
Life Insurance
401(k)
Paid Time Off
Flexible Spending Account
Vision Insurance

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