Marketing Jobs in Albany, GA

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4d ago

Marketing Account Manager

Phoebe Health Albany, GA

Albany, GA

4d ago

Full time Manager Marketing Account Management

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Job Description

The Marketing Account Manager role in Albany, GA is an onsite position at Phoebe Health, focused on shaping and implementing marketing strategies for designated service lines across multiple media channels. The role prioritizes storytelling and cross functional collaboration, and requires the ability to manage several projects simultaneously. Healthcare experience is helpful but not required.

Responsibilities

Develop strategic marketing and communication plans to support specific service lines
Execute tactical programs across multiple media channels to raise service line awareness and prompt patient actions
Collaborate with cross functional teams including service line leaders and physicians to align marketing efforts with business objectives
Plan, develop, and oversee the creation and delivery of marketing and PR campaigns from concept to completion, managing relationships with clients and internal agency teams such as writers, graphic designers, PR, training, and internal communications
Establish campaign metrics and analyze performance to guide optimizations
Contribute to budget development, allocate resources, and assign metrics to ensure campaigns run on time and within budget
Utilize research tools to assess current markets and future marketing trends
Monitor and evaluate competitive messaging and offerings to identify threats and opportunities
Collaborate with other marketing team members to expand knowledge, identify resource needs, and support team success

Requirements

Bachelor's Degree in Marketing, Public Relations, Communications, or a closely related field
3 or more years of progressive experience in marketing and public relations, preferably within a healthcare system, physician marketing, or closely related field

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