Creative Director - Marketing

Tyson Foods is seeking a hands-on Creative Director for Marketing to lead creative excellence across its brand portfolio. This onsite role in Springdale, AR partners closely with strategy teams to turn briefs into distinctive, effective campaigns across multiple consumer touchpoints.

Key Responsibilities

• Define and champion a unified creative vision across the portfolio, setting expectations for craft, originality, and brand distinctiveness in every execution.
• Maintain brand consistency across all visual work, ensuring alignment with brand standards, voice, and values at every touchpoint.
• Collaborate with Brand Strategy leads to develop compelling creative concepts, campaigns, and content for channels including digital, email, web, social, shopper, and video.
• Act as final creative gatekeeper for major campaigns and launches, ensuring adherence to brand guidelines and creative quality standards.
• Present creative concepts and work-in-progress to senior leadership and cross-functional partners, and translate business objectives into effective creative briefs.
• Build and maintain relationships with external agencies, production houses, and freelancers, including negotiating contracts and managing deliverables.
• Work with brand strategy, digital, shopper marketing, social, and legal or regulatory teams to ensure creative is strategically sound, optimized for channel performance, and compliant.
• Stay current on creative, cultural, and platform trends, including social formats and AI-assisted production, and introduce fresh thinking to a legacy portfolio.
• Manage production budgets with a focus on efficiency while protecting quality.
• Establish scalable creative workflows and review processes that enable fast execution without sacrificing quality across a multi-brand portfolio.

Required Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field (required).
• 10+ years of experience in marketing or agency roles within the Food, Consumer Brand, or Consumer Packaged Goods (CPG) industry.
• Portfolio review demonstrating strong conceptual and craft work (highly preferred).
• Proven experience leading and managing a marketing team.
• Demonstrated ability to partner with brand or strategy leads to bring positioning to life creatively.
• Agency management experience, including budget oversight and vendor evaluation.
• Portfolio across multiple channels, including packaging, digital or social, video, and shopper or in-store.
• A strong creative perspective supported by a strategic mindset, including understanding why work must land beyond aesthetics.
• Exceptional project management skills with the ability to manage multiple projects and competing priorities.
• Comfort presenting to and influencing senior leadership.
• Physical ability to perform the job with or without reasonable accommodation (as applicable).

Preferred

• MBA

Technologies

• AI-assisted production

Benefits

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits

Additional Information

• Relocation assistance eligible: Yes
• Work shift: 1ST SHIFT (United States of America)
• Background checks: Certain roles at Tyson require background checks. If a background check is required, additional documentation will be provided after an offer is extended.
• Hourly applicants only: You must complete the task after submitting your application to provide additional information to be considered for employment.
• Equal opportunity employer: Tyson Foods considers all qualified applicants without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability, or veteran status.
• Data privacy: For information about data privacy rights and how your information may be used, review the job application page.
• Unsolicited assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Resumes or candidate profiles submitted without a valid written request and search agreement approved by HR may be considered Tyson Foods property. No fees are paid for unsolicited referrals leading to a hire.