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11d ago

Senior Digital Marketing Manager

Red Ventures Charlotte, NC

Charlotte, NC

11d ago

$90k - $130k/yr Full time Manager Marketing Senior

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Job Description

The Senior Digital Marketing Manager leads strategy and execution across paid media, SEO, website experience, and content to drive qualified demand and revenue growth for Sage Home Loans within Red Ventures. This hybrid role is based in Charlotte, NC.

Responsibilities

Develop, implement, and continuously optimize strategies for paid search, paid social, display, and emerging digital media channels
Oversee budget allocation, bidding strategies, audience segmentation, creative testing, and campaign pacing to maximize ROAS and CPL performance
Conduct rigorous A/B testing across ad creative, landing pages, and audience segments to drive iterative performance gains
Ensure campaigns comply with mortgage regulatory standards and related compliance requirements
Develop and execute a forward looking search roadmap that extends beyond traditional SEO to include AEO and GEO strategies
Optimize for high intent queries, featured snippets, voice search, AI generated responses, and other emerging search surfaces
Collaborate with content and product teams to enhance technical SEO, site architecture, crawlability, and schema markup implementation
Track organic rankings, share of voice, and AI powered search visibility with advanced analytics tools
Own the full conversion funnel from ad click to application initiation, prioritizing revenue generation
Lead landing page strategy and testing frameworks, including A/B and multivariate tests, to boost engagement and qualified lead flow
Collaborate with product, engineering, and analytics teams to implement site improvements rapidly and iteratively
Leverage behavioral data, heatmaps, and funnel analysis to identify friction points and deliver measurable conversion lifts
Oversee affiliate marketing conversion optimization
Oversee the website content strategy to support demand generation, brand authority, client education, and organic search performance
Align editorial calendars with paid media priorities, search strategies, and product initiatives
Ensure content reflects Sage Home Loans client first mindset and simplifies complex mortgage topics for everyday borrowers
Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement
Establish clear KPIs across acquisition, engagement, and conversion to directly tie marketing activity to revenue
Develop dashboards and present performance insights to senior stakeholders with actionable recommendations
Maintain accurate tagging, attribution, and CRM integrations across all digital properties
Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed to insight
Partner with Product, Sales, Compliance, Engineering, Design, and Analytics to align marketing strategy with business goals
Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage Home Loans digital presence
Collaborate with customer experience to manage Sage Home Loans brand reputation across digital platforms

Requirements

Minimum six years of digital marketing experience with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
Previous people management experience with a track record of building, coaching, and scaling high performing teams
Proven success managing SEM campaigns and performance budgets with direct accountability for revenue growth and measurable outcomes
Strong command of SEO principles including technical SEO, on page optimization, and link building
Familiarity with AEO, GEO, and evolving AI driven search ecosystems
Hands on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact
Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
Experience managing website content strategy with alignment across SEO, paid, and brand channels
Strong analytical abilities with the capacity to translate complex data into clear, actionable strategy
Experience in regulated industries such as mortgage, fintech, or financial services is preferred
Ownership mindset with bias toward action, speed, and continuous improvement; plans that enable execution
Ability to work independently in a fast paced environment where time is critical

Technologies

Google Ads
GA4
Google Tag Manager

Benefits

Medical, dental, and vision coverage
Life insurance
Short and long term disability insurance
Flexible spending accounts
Holiday pay
401(k) with company match
Employee assistance program
Paid parental bonding benefit program
Flexible paid time off: 20 days per year, up to 25 days after five years of service

Compensation

Total cash compensation range: USD 90,000 - 130,000 per year

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