Genai Adoption Marketing Jobs

1 job found

23d ago

Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner Marketing

Amazon Web Services, Inc. Arlington, VA

Arlington, VA

23d ago

$142k - $211k/yr Full time Manager Marketing Account Based Marketing

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Job Description

This role leads the design and execution of account-based marketing strategies to accelerate AWS adoption within private equity, with a global scope across Tier 0/1 firms and their portfolio companies. It is an onsite position in Arlington, VA, offering a salary range of USD 142,000 to 211,200 per year and requiring at least nine years of professional marketing experience.

Responsibilities

Private equity firm level ABM strategy: design and implement ABM programs for Tier 0 and Tier 1 PE firms, including examples such as Blackstone, KKR, Francisco Partners, Permira, and Thoma Bravo; tailor messaging for Operating Partners, Investment Partners, and deal teams to match each firm’s investment thesis and portfolio priorities.
Portfolio company demand generation: craft targeted campaigns to grow AWS adoption across PE-backed portfolio companies, prioritizing Greenfield PortCos, early post-acquisition engagement, and industry-specific value opportunities across FSI, Healthcare and Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
GenAI and strategic playbook marketing: develop ABM motions aligned with the PE BD playbooks, covering GenAI adoption, VMware migrations, carve-outs, database modernization, and Technical Due Diligence support; produce content and campaigns that move portfolio companies from awareness to active adoption.
Executive engagement programs: plan and execute high-touch activities including PE-specific Executive Briefing Centers, CxO roundtables, portfolio company events hosted by PE firms, and PE focused programming at industry events; build relationships with PE Operating Partners and Investment Partners to extend portfolio-wide influence.
Content and thought leadership development: generate PE-specific content such as personalized eBooks and case studies (examples include KKR and Omnissa VMware migration, Blackstone and HealthEdge GenAI), plus industry insights for Investment Partners and multi-channel digital content distribution across email, LinkedIn, content hubs, and events.
Cross-functional collaboration: partner with PE BD Managers, firm-aligned Solutions Architects, Specialists, field sales teams, and global marketing peers across EMEA and APJC to ensure ABM motions align with BD priorities and the four-tier PE coverage model; coordinate with field marketing, global campaigns, Partner marketing, and the PE Partner program for a cohesive market presence.
Measurement and performance optimization: define and track ABM metrics such as pipeline influenced, PE firm engagement scores, portfolio conversion rates, Greenfield-to-Engaged conversions, PPA influence, and revenue attribution; build dashboards and share results with PE BD leadership and senior marketing leadership; continuously optimize programs based on performance data and field feedback, implementing a structured lead-tracking approach across the lifecycle.
Scalable playbook and center of excellence: employ repeatable ABM frameworks, templates, and engagement playbooks that scale globally as the PE marketing function matures; document best practices and contribute to the AWS ABM Center of Excellence; advocate ABM best practices across the PE BD organization and demonstrate marketing-led growth in complex ecosystem selling.

Requirements

9+ years of professional non-internship marketing experience
Proven ability to use data and metrics to drive improvements
Experience with Excel or Tableau for data manipulation, dashboards, charts, and pivot tables
Experience building, executing, and scaling cross-functional marketing programs
Experience guiding direction and alignment across cross-functional teams

Technologies

Excel
Tableau

Benefits

Health insurance (medical, dental, vision, prescription), Basic Life & AD&D, option for supplemental life plans, EAP, mental health support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy reimbursement
401(k) matching
Paid time off
Parental leave
Sign-on payments
Restricted stock units (RSUs)

Preferred Qualifications

Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis, with a demonstrated ability to build and execute a strategy with clear goals and objectives aligned to business and service objectives and portfolio goals

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