Location: Columbus, OH 43240
Role Overview
The Engagement Marketing team develops customer engagement strategies across the lifecycle. We are expanding with a Senior Associate to help build engagement plans that increase retention, financial health, and digital adoption while strengthening relationships across the Consumer Bank and delivering a positive customer journey. This role supports the Mass customer segments with a focus on delivering advice, convenience and security.
Key Responsibilities
- Collaborate across the engagement team to identify opportunities to improve the customer experience, drive innovation and deliver business results for the Mass customer segments.
- Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
- Contribute to the engagement strategy using omni-channel approaches including branch & banker, digital, email and owned/paid media channels.
- Partner with Digital, Marketing, Product and Sales organizations with a key focus on segment-specific needs.
- Develop a test and learn agenda by working across the cross-functional team.
- Recommend solutions and testing plans to improve customer experience, focusing on removing pain points and roadblocks specific to the Mass customer segments.
- Partner with Analytics to build a robust performance scorecard to continually evaluate and optimize program objectives and results.
- Collaborate closely with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required qualifications, capabilities and skills
- 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
- 4+ years of marketing experience with a proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
- Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
- Financial services industry experience
- Develops strong partnerships; leads through collaboration; recognized as a team player
- Proven ability to take initiative, influence others, and achieve results
- Skilled and comfortable at working in a highly matrixed organization
- Strong analytical, problem solving and planning skills
- Can manage multiple projects simultaneously within tight deadlines
- Comfortable with continuously changing priorities
- Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel
Preferred qualifications, capabilities and skills
- Is highly curious and never settles for good enough
- Is data driven and analytical, while also being a creative thinker
- Is focused on how marketing drives quantifiable business results and customer focus
- Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction
- Loves testing, learning, and taking calculated risks and likes to build from the ground up
- Is able to focus on the big picture, considering impacts outside their given initiatives
- Has expertise across all communication channels, including web, mobile, email, and paid/display media
Compensation and Benefits
Chase offers a competitive total rewards package including base salary determined by the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. The package also includes a range of benefits and programs to meet employee needs, such as comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
About Chase
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.